dubdisciple
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 06:58:54
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I don't think anyone here is arguing that Sonar is less capable. The problem is that even when showing people what Sonar can do and impressing them, it was not enough to impress them to switch. I have absolutely wowed people with Sonar and it faded just that fast.
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Linear Phase
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 07:48:54
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Hmmm... Business 101 for you people who don't have a background in this. 1. Giblet Brands could have, if they were so inclined, restructured Cakewalk into a part of the company that wasn't in the red. 2. All of Giblet Brands is most likely in the red. Except its still a privately held company so I'm just guessing. Except it doesn't really matter cause countless, "in the red, money loosing, not profitable," companies have ipo'd since black Monday. 3. Giblet decided that Cakewalk was far more valuable dead than alive. Reality: Cakewalk is a premium software brand. You might find yourself in your new BMW one day, and... if you make the big money, you might just find yourself upgrading your 7 Series Radio to the Cakewalk Package.
too many lasers... Sonar = audio editing ninja of a music software!
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JohanSebatianGremlin
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 12:30:24
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guitz But you are forgetting that MAYBE the far and away biggest purchasers of cakewalk aren't professionals, they are home users or musicians or semi-pro users, simply because 'we' outnumber an actual pro , probably 10,000 to 1, worldwide....So sales to professionals is very unlikely to be the culprit... Indeed, what I liked most about SONAR, was all the very cool 'songwriting' aids (instruments, MIDI stuff, note input by piano roll or notation, etc,etc,etc ) it has or could've been developing...
Being a player in the professional market isn't about all the sales you get from the professionals. Its about all the sales you get because the professionals use your product.
If gear was the determining factor, we would all have a shelf full of Grammies and a pocket full of change. -microapp i7, 32gb RAM, Win10 64bit, RME UFX
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jamesg1213
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 12:57:01
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☄ Helpfulby kennywtelejazz 2017/12/04 16:05:22
Linear Phase Hmmm... Business 101 for you people who don't have a background in this. 1. Giblet Brands could have, if they were so inclined, restructured Cakewalk into a part of the company that wasn't in the red. 2. All of Giblet Brands is most likely in the red. Except its still a privately held company so I'm just guessing. Except it doesn't really matter cause countless, "in the red, money loosing, not profitable," companies have ipo'd since black Monday. 3. Giblet decided that Cakewalk was far more valuable dead than alive. Reality: Cakewalk is a premium software brand. You might find yourself in your new BMW one day, and... if you make the big money, you might just find yourself upgrading your 7 Series Radio to the Cakewalk Package.
Linear Phase - you're fired.
Jyemz Thrombold's Patented Brisk Weather Pantaloonettes with Inclementometer
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kennywtelejazz
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 16:06:48
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Kenny
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craigb
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 16:18:56
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Craig's Business 101: Give me your money and I will spend it for you.
Time for all of you to head over to Beyond My DAW!
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Linear Phase
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 19:09:17
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craigb Craig's Business 101: Give me your money and I will spend it for you.
I know!!!!!!!!!!!!!!!!!!!!!!!!
too many lasers... Sonar = audio editing ninja of a music software!
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jamesg1213
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 19:38:49
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'She sells seashells, by the seashore' What a stupid business idea that was.
Jyemz Thrombold's Patented Brisk Weather Pantaloonettes with Inclementometer
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Voda La Void
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 20:25:25
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sharke
DrLumen How many here think the name CakeWalk might have had a little something to do with their demise? That name always causes me to cringe a bit. If you had a mega studio trying to attract business would you want to be known for using software named after a child's game?
Personally I don't think there was anything wrong with their name and it probably had nothing to do with their demise. What about Fruity Loops - despite being named after a child's breakfast cereal, it's been one of the most popular DAW's of all time and is quite often seen in pro studios.
I didn't even know what Fruity Loops was...because I wasn't remotely interested...because it was called Fruity Loops. I can't stand naming things like the McDonald's Marketing team. These people will have you talking like an idiot into a drive thru speaker with McThis and McThat...that's how Fruity Loops sounds. Like somebody took something cool and dumbed it down to cartoons and cereal. It made me think of fast food radio music, canned loops and beats, stuff to play with. I have no idea if that even resembles Fruity Loops, ha ha. I never minded Cakewalk, although Twelve Tones sounds way cooler, for sure.
Voda La Void...experiments in disturbing frequencies...
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craigb
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 20:59:14
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In related news, McDonald's is buying Cakewalk and renaming it McDAW!
Time for all of you to head over to Beyond My DAW!
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tom1
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/04 23:02:33
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Gibson is not alone. Corporate America runs on credit.
It's frightening how many multi-million dollar companies are in debt. Acquisitions are being made with borrowed money in the hopes of paying off down the road.
The U.S. economy runs on consumer spending and most consumers are already heavily in debt.
This whole system is ripe for an implosion.
Sonar Producer X2/ProTools/Cubase/Reaper Studio Cat 32 Gig Ram East West: Hollywood Strings/Brass/Woodwinds/Goliath Kontakt Ultimate / FabFilter Bundle / EaReverb / Maag4 / Izotope Ozone 5 / Izotope RX2 / Elastique / Waves
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sharke
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 00:42:10
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Voda La Void
I didn't even know what Fruity Loops was...because I wasn't remotely interested...because it was called Fruity Loops.
It's worth remembering that you are only one data point however. If Fruity Loops as a name was putting people off then it wouldn't have grown to be one of the most successful DAWs. I mean it's clearly aimed at younger producers into beat based music, as opposed to old geezers playing the blues. And young aspiring beat based producers are driving sales of DAWs. So having a name which is more likely to appeal to young people than old people isn't exactly a problem. For what it's worth I think the genius of FL is that it comes across as a light hearted, fun way to make music, and that attracts the kids. But once they get into it, it's actually a very capable DAW that is more than enough to make professional, radio ready tracks.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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craigb
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 01:48:07
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☄ Helpfulby SteveStrummerUK 2017/12/05 02:19:52
It doesn't really matter, the end is obviously near. (See proof above.)
Time for all of you to head over to Beyond My DAW!
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craigb
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 01:53:46
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Time for all of you to head over to Beyond My DAW!
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Ionian
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 09:35:23
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☄ Helpfulby SteveStrummerUK 2017/12/05 15:52:17
You gotta be kidding me...Did a mod really delete my entire post on what went wrong with Cakewalk? Damn, the program and company may be dead but it's great to see the mod's skins are as thin as ever.
My equipment: A Commodore 64, 2 1541 Disk Drives, Dr T's Music Studio and a Casiotone CT-460. www.frankperri.com
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craigb
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 15:08:32
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Although possible, more likely their spam bot, Askimet, did and a mod will be able to get it back.
Time for all of you to head over to Beyond My DAW!
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Moshkito
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Re: As popular as SONAR is, how was it not financially sound for Gibson?
2017/12/05 15:33:32
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fireberd I don't think Sonar is/was as popular as we would like to believe. As I talked to others in recording I was the only one using Sonar. The Gibson acquisition as it appears didn't do it any favors. Face it, a company doesn't dump something if its profitable and maybe even marginally profitable. Finally, Gibson appears to want to get on the consumer electronics bandwagon and I would be surprised if other brands they have go the way of Sonar or get sold off.
Agreed for the most part. I doubt that Sonar was that big, or that any DAW, for that matter, is really that big, and not just a lot of hot air by many magazines that are also owned by the same company to make their product look bigger and better. Specially in America, people think that the product is bigger and better if you see big adverts for it. Or better yet, put in a half nekkid something and everyone looks! The whole Gibson thing is a different issue altogether. Before the "corporatization" of America, almost all of the music business was "local" and had its roots on many individuals that did their work by themselves. When the big companies started buying things out (still happening), the idea is to take away the competition, so you knew right off that if Gibson bought Sonar or Pub.lic.something.or.other, that they would eventually would close down one of them to concentrate their efforts and save money on the number of employees. Sonar was/is expandable because there are so many other DAW's out there, and you can get some real cheap and even some that are free on the net ... thus, the ability of Sonar to stand up and be counted, gets dropped even further down the tub of gook'y green mush! Which happened. Why are we surprised? We have voted to turn America all corporate, and made sure that one of the biggest guys in that corporate rip offs and manipulation of moneys, is in the big white house somewhere! And then we complaint about Sonar being gone ... heck, this all started way back when, but they tried to break AT&T and you know what they said? ... no worries ... we'll see you down the line again, and you won't stand a chance. And no one does. The company is "above the law" and no one can do anything about it, including Congress and the House ... The corporate model is a money drain for local businesses ... you pay for the goods and the profit goes out of town ... why are you supporting another town or company, and ignoring your locals friends and neighbors? Who are you selecting to represent you? Someone else to take your pee for you?
Music is not about notes and chords! My poem is not about the computer or monitor or letters! It's about how I was able to translate it from my insides!
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