Re:SONAR: Get Started (video series)
2010/08/12 08:27:37
Like others, I would like to commend you for the new videos and also reinforce the idea that it's things such as these high production quality, non-product show demonstration, in depth tutorial videos that will push you up in the minds of DAW shoppers much more so than just describing new features in marketing speak ad content.
I know if I was in the market for a DAW, I'd like to see a company that has taken the time, and quite frankly re-invested some of the money I paid for the product to create informative tutorial content that will help me get deeper into their product. So may people use only a fraction of a product simply because they are either unaware of features, or quite frankly afraid of more complex features. By showing them how to use the key features and the more workflow related ones that will assist them in creating great productions, you are getting users more up to speed and informed. When a consumer has a greater understanding of your product, they are much more likely to go deeper into your product and as they go deeper, they are more likely to understand the power at their fingertips.
So many people switch DAW programs looking for that one that will be intuitive and have a work-flow that will simply speak to them and allow them to do what they want as easily as possible. Unfortunately, while almost all commercial DAW packages can do most of the same functions, they all do them in differing ways, and users don't want to have to figure it all out by themselves, so show them how to get great results as easily as possible with video tutorials and you are likely to have less consumers jumping ship to what they think will do it easier.
Just my 2 cents - your mileage may vary.
Keep up the great work with future videos. Like others a multi-part AudioSnap tutorial would be great - not just a 5 minutes general overview - get in depth and show how-to stuff that people would be able to use to make great music with.