Helpful ReplyDid Cakewalk overreach?

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jude77
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2017/12/29 16:25:38 (permalink)

Did Cakewalk overreach?

The question we all seem to be asking is, "Why did SONAR fail?"  It is a great DAW, fairly easy to navigate and has a beautiful GUI.  It does anything I could ever want in a DAW.  So why is it now defunct?  I certainly don't know, but I'm wondering if CW overreached with SONAR.  Were they trying to compete with PT when PT already had it's market locked up?  Did CW not see Gen-X'ers wanting a DAW like Studio One that is uber-intuitive, doesn't require a manual and let's you crank out EDM at the speed of light?  Was SONAR just too expensive for the Reaper crowd?  I don't know.  Maybe it's all of these reasons, none of these reasons, or a dozen others I haven't even thought of.  I guess at this point it doesn't really matter, but I'd sort of like an idea as to why SONAR failed.  Any thoughts?

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synkrotron
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Re: Did Cakewalk overreach? 2017/12/29 16:38:05 (permalink)
The only reason I stayed with SONAR over the years was brand loyalty and the fact that it worked for me through pretty much all versions.

Your penultimate sentence says it all, methinks, it doesn't really matter...

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#2
anydmusic
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Re: Did Cakewalk overreach? 2017/12/29 16:48:37 (permalink)
To be honest I don't think we'll ever know, there seem to be lots of factors involved.
 
Ultimately though Cakewalk's costs consistently seem to have exceeded revenue and no business can survive indefinitely when that is true.

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jamesg1213
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Re: Did Cakewalk overreach? 2017/12/29 17:00:26 (permalink) ☄ Helpfulby bapu 2017/12/29 21:15:01
For all we know it might be the thin end of the wedge, and more will follow. DAWs might just be an 'old geezer' thing, soon to be consigned to 'back in the day'.

 
Jyemz
 
 
 



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sharke
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Re: Did Cakewalk overreach? 2017/12/29 17:09:15 (permalink) ☄ Helpfulby SteveStrummerUK 2017/12/29 18:22:21
I believe you get a pretty good idea of the cross section of Sonar's user base from the forum and other online user groups. Sonar's user base is decidedly mature (seems to be mostly 40+ with heavy representation of the 50's and 60s' age groups). You can tell just by hanging out here on a regular basis, or noting how many comments start with "let me just say I have used Sonar for almost 30 years now..." You go in the Facebook user groups and there are virtually no young people in there at all. It's all older guys. 
 
Now while this certainly has its positives - a loyal, unshifting user base is always going to be a solid foundation, and a mature demographic has certainly made for a (mostly) civil and well informed forum community - it was never going to be enough to save Cakewalk. You need to continually attract a fresh new user base and it's clear that Cakewalk didn't succeed at that. These fresh young users want tools that are less like a traditional studio and more like something that's been designed with modern software in mind. The older users want something that to a large extent mirrors their studio experience of yore. Some parts of Sonar are decidedly long in the tooth and the program has a lot of serious problems which make it troublesome for modern production techniques. It had a reputation for being unstable and buggy. Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
It doesn't matter how good Sonar was on paper - and you can talk forever about its feature set and its workflow - none of that matters if the program doesn't perform well. 
 
I believe that to save Sonar would have cost the kind of money Cakewalk didn't have. They really needed to spend a hell of a lot more on fixing existing bugs and quirks, many of which have plagued the program across multiple versions and given it a bad reputation. Its development team was no doubt stretched too far and things just weren't adding up. 

James
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#5
batsbrew
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Re: Did Cakewalk overreach? 2017/12/29 17:14:26 (permalink)
i think gibson overreached.

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Mitch_I
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Re: Did Cakewalk overreach? 2017/12/29 17:27:49 (permalink)
I think that once the cool kids on KVR and Gearslutz started slandering Sonar, younger people stayed away. Things like feature set, ease of use, and overall quality fade into the background in such a situation.
 
As far as Cakewalk management's strategy, it seems now that it was based on optimism. I spent a couple decades working for declining software organizations, and I saw the role of foolish hope. But then, what did you want them to do? Give up and go home? Cakewalk management always seemed like more of a class act than any company I've worked for.
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Voda La Void
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Re: Did Cakewalk overreach? 2017/12/29 19:32:50 (permalink)
sharke
I believe you get a pretty good idea of the cross section of Sonar's user base from the forum and other online user groups. Sonar's user base is decidedly mature (seems to be mostly 40+ with heavy representation of the 50's and 60s' age groups). You can tell just by hanging out here on a regular basis, or noting how many comments start with "let me just say I have used Sonar for almost 30 years now..." You go in the Facebook user groups and there are virtually no young people in there at all. It's all older guys. 




Something to consider...I never frequented these forums until I hit 45, last year.  I only popped in when I had a problem, then I was gone.  I have used Cakewalk since I was in my 20's - and spent my time using it, writing and recording about a hundred songs.  Busy busy busy - not interested in talking on the forum.  
 
Now I'm in my 40's, I've lost my youthful drive and I'm not working in the studio near like I was before - really not even close. I spend a lot more time scanning, reading and posting in the forum.  
 
I wonder if it's this forum that's more about old guys, because the young ones are working in their studio...?  Just a thought.  Since my wife isn't around, I thought maybe I could be right about something?  Maybe?

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paulo
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Re: Did Cakewalk overreach? 2017/12/29 20:29:00 (permalink)
Voda La Void
 
 
I wonder if it's this forum that's more about old guys, because the young ones are working in their studio...?  Just a thought.  Since my wife isn't around, I thought maybe I could be right about something?  Maybe?





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sharke
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Re: Did Cakewalk overreach? 2017/12/29 20:55:57 (permalink) ☄ Helpfulby CakeAlexSHere 2018/01/03 02:27:23
Voda La Void
sharke
I believe you get a pretty good idea of the cross section of Sonar's user base from the forum and other online user groups. Sonar's user base is decidedly mature (seems to be mostly 40+ with heavy representation of the 50's and 60s' age groups). You can tell just by hanging out here on a regular basis, or noting how many comments start with "let me just say I have used Sonar for almost 30 years now..." You go in the Facebook user groups and there are virtually no young people in there at all. It's all older guys. 




Something to consider...I never frequented these forums until I hit 45, last year.  I only popped in when I had a problem, then I was gone.  I have used Cakewalk since I was in my 20's - and spent my time using it, writing and recording about a hundred songs.  Busy busy busy - not interested in talking on the forum.  
 
Now I'm in my 40's, I've lost my youthful drive and I'm not working in the studio near like I was before - really not even close. I spend a lot more time scanning, reading and posting in the forum.  
 
I wonder if it's this forum that's more about old guys, because the young ones are working in their studio...?  Just a thought.  Since my wife isn't around, I thought maybe I could be right about something?  Maybe?




I don't think that's the case, because young people are in general far more prolific on forums and social media than older people. Plus if you go to the forums of DAW's that are popular with younger people (Ableton, Logic, FL etc) you'll find a much higher proportion of young people than you do in the Cakewalk forums. I think forum demographics do mirror user base demographics to a large degree. 
 
Two recent questions in one of the Sonar Facebook groups were quite enlightening. The first was "How long have you been using Sonar" and in virtually every case, the respondents had been using Sonar for a decade or more - sometimes multiple decades. I didn't read one person who said that they'd just started using it recently. That was worrying. The second was "how many tracks do your projects have on average," and people were giving ballpark figures along with the kind of music they produce. In almost every case, people were citing a relatively light track count, and almost nobody cited a modern genre - it was all things like folk, bluegrass, blues, jazz, rock etc. 
 
This suggests to me that to a large extent, Sonar has always been popular with older musicians who use the program as essentially a multitrack recorder, and less popular with younger musicians who are into modern production styles. I say there are more of the latter group buying new DAW's than the former group, and so any DAW wishing to reverse its dwindling fortunes could do a lot worse than to adjust its development priorities and do more to tap into this emerging market. 

James
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bapu
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Re: Did Cakewalk overreach? 2017/12/29 21:19:57 (permalink)
They failed because they did not succeed at selling enough.
 
Everyone was at fault.
 
Simples.
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bitman
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Re: Did Cakewalk overreach? 2017/12/30 00:25:05 (permalink)
Cakewalk / Sonar / Twelve Tone always had a stigma. Some companies just do. Think Sears, Chrysler, IBM. No Matter what they do or what they have to offer, they're just not cool no matter how they try to be, like Logic, Reaper etc. My dad shopped at Sears. He was a bit of a dork and a square. And, I'm becoming him too and run Cakewalk SONAR Platinum Edition.
 
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MandolinPicker
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Re: Did Cakewalk overreach? 2017/12/30 01:39:05 (permalink)
bitman
Cakewalk / Sonar / Twelve Tone always had a stigma. Some companies just do. Think Sears, Chrysler, IBM.



Whether from yesterday or today, these are still cool!!
 



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bapu
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Re: Did Cakewalk overreach? 2017/12/30 01:40:45 (permalink)
Haha MandolinPicker is an old guy too. 
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eph221
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Re: Did Cakewalk overreach? 2017/12/30 02:48:05 (permalink)
You FAILED! Good DAY sir!

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bitman
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Re: Did Cakewalk overreach? 2017/12/30 03:00:31 (permalink)
Those aren't Chryslers really
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Re: Did Cakewalk overreach? 2017/12/30 03:20:08 (permalink)
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 
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djwayne
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Re: Did Cakewalk overreach? 2017/12/30 03:26:03 (permalink)
Sound recording studios
  • Employment change 2007-2016: -42.9%
  • Employment total: 4,657
  • Wage growth 2007-2016: 10.5%
  • Avg. annual wage: $52,679
Musical production practices have evolved with technology technology since the invention of sound recording in the 19th century. In recent years, advances in sound mixing technology have democratized the production and distribution of music, reducing the need for professional recording studios for many artists.
Sound City Studios, a recording studio in Los Angeles notable for its history with major musical acts such as Tom Petty, Johnny Cash, and Nirvana, closed its commercial operations in 2011. In total, the number of recording studios in the United States fell from 1,700 establishments in 2007 to 1,438 in 2016 — a 15.4% drop. Employment in the industry fell by 42.9% over the same period, one of the largest declines of any sector.
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Re: Did Cakewalk overreach? 2017/12/30 06:34:30 (permalink)
bitman
Those aren't Chryslers really



They're MOPARS!

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sharke
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Re: Did Cakewalk overreach? 2017/12/30 15:13:52 (permalink)
djwayne
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 




I doubt whether Cakewalk had any kind of meaningful share of the pro studio business. It's unlikely that tough times in that area affected them to any degree. The home studio market is far more significant for DAW's than the pro studio market. 

James
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BobF
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Re: Did Cakewalk overreach? 2017/12/30 15:30:28 (permalink)
sharke
djwayne
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 




I doubt whether Cakewalk had any kind of meaningful share of the pro studio business. It's unlikely that tough times in that area affected them to any degree. The home studio market is far more significant for DAW's than the pro studio market. 




Yep.  I think decline of pro studios would be helping the DAW software market.
 
With the tenure of their staff, I bet cost-to-employ was harder and harder to cover.  Add aging user base, increased competition, ancient code base ...

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bapu
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Re: Did Cakewalk overreach? 2017/12/30 16:40:49 (permalink)
Ancient Code Base
 
great band name for a bunch of geezers
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bapu
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Re: Did Cakewalk overreach? 2017/12/30 16:43:06 (permalink)
"Good evening Dayton, OH. We're Ancient Code Base from Toledo,OH for over 60 years now. We will rock you gently for the rest of night from these wicker chairs."
 
<a few whooops and claps>
 
"BTW we record all our CDs on Cakewalk's SONAR."
 
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djwayne
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Re: Did Cakewalk overreach? 2017/12/30 16:54:11 (permalink)
sharke
djwayne
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 




I doubt whether Cakewalk had any kind of meaningful share of the pro studio business. It's unlikely that tough times in that area affected them to any degree. The home studio market is far more significant for DAW's than the pro studio market. 


I'm guessing that tough time are across the board in the music biz...I don't know Sonar's exact market share, but it was far from being number one. I think I read it was like 5th, 6th or possibly 7th inline behind the others.
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ampfixer
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Re: Did Cakewalk overreach? 2017/12/30 19:04:57 (permalink) ☄ Helpfulby SandlinJohn 2017/12/30 20:13:41
Recording studios are going the way of newspapers. Tech change has put many things that were the pervue of professionals into the hands of the masses. We're all affected. 
 
The other thing that hastened the end was Gibson's failure to follow through on many of its plans. If they had moved Sonar to be a Tascam product and re-branded it, as they said they were going to do, they could have left a lot of baggage behind and become the new super DAW, instead of the old dog. To me that was their best chance and they blew it. I'm convinced that something like this could still happen, unless they also shut down Tascam.
 
Sonar, Neat Microphones, Tobias bass and others have been bought and killed by Gibson management. They keep buying companies with a strategy of growth through acquisition. Somebody should have told them that you can't do that with borrowed money forever. They spent so much buying companies that they had nothing left to support the companies they bought. 
 
I'm quite sure that sometime down the road Gibson will be restructure, most of their acquisitions will be sold and they will make a grand statement about returning to their roots and focusing on their role as a guitar company. I'm sure many of you have seen similar things in your own businesses, particularly if they were old companies. My last employer was the biggest of its kind in Canada and had been in business for over 100 years. Bad management killed them and as they were going down the tube the senior managers kept getting raises and bonuses while workers were told the cupboard was bare.

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#25
SandlinJohn
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Re: Did Cakewalk overreach? 2017/12/30 20:15:33 (permalink)
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.

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jamesg1213
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Re: Did Cakewalk overreach? 2017/12/30 20:22:33 (permalink)
SandlinJohn
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.


 
I don't think there's any argument there.

 
Jyemz
 
 
 



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#27
sharke
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Re: Did Cakewalk overreach? 2017/12/30 21:12:40 (permalink)
jamesg1213
SandlinJohn
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.


 
I don't think there's any argument there.


Plus, it's literally just a handful of names.

James
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SteveStrummerUK
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Re: Did Cakewalk overreach? 2017/12/30 22:31:03 (permalink)
 
Are the youth of today really so susceptible to the power and the lure of big name endorsements?
 
When I bought into Cakewalk software with Guitar Tracks 2, I wouldn't have given a hoot who was using Cakewalk products.
 
What kept me on board, and facilitated my gradual upgrade from Guitar Tracks (2, Pro2, Pro3) to Home Studio (6XL, 7XL) and on to SONAR (8SE, 8PE, 8.5PE; X1, X2, X3, Plat) was the help, advice and overall friendliness of these forums.
 
Yet I suppose my attitude to this probably does betray my generation, and that of most of my fellows round these parts.

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#29
sharke
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Re: Did Cakewalk overreach? 2017/12/30 22:53:38 (permalink)
SteveStrummerUK
 
Are the youth of today really so susceptible to the power and the lure of big name endorsements?
 
When I bought into Cakewalk software with Guitar Tracks 2, I wouldn't have given a hoot who was using Cakewalk products.
 
What kept me on board, and facilitated my gradual upgrade from Guitar Tracks (2, Pro2, Pro3) to Home Studio (6XL, 7XL) and on to SONAR (8SE, 8PE, 8.5PE; X1, X2, X3, Plat) was the help, advice and overall friendliness of these forums.
 
Yet I suppose my attitude to this probably does betray my generation, and that of most of my fellows round these parts.


Lol get out of here, as if us old farts haven't been susceptible to the lure of endorsements in the past. That's why endorsements have involved such big money and been around for decades. Whether it's buying a guitar or amp on the basis of our favorite player using them, or buying a tennis racket or golf club thanks to the endorsement of a sporting star. Earlier generations have been every bit as guilty.

James
Windows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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