craigb
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Does anyone here do online marketing?
As far as I'm concerned, online marketing could be the perfect income method since you can do it from anywhere that has an internet connection (and during any time of the day or week as well).
I've dug into it a couple of times and have even tried a couple of methods, but I knew I wasn't doing everything correct so those efforts were pulled a while back. I still have my company, domains, AWeber and Clickbank accounts so I'm entertaining trying again. Right now I'd like to simply make a $1,000 per month. I'm not trying to "take my business from seven digits to eight!" like some of the big guys are doing. I'd be happy replacing the need for a low-paying job which will give me the time to take the business from a low five digits to a better five digits (I can work on the better stuff later).
Anyone else tried this or, even better, is doing it successfully and can offer some tips (here or in private)?
Time for all of you to head over to Beyond My DAW!
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craigb
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Re: Does anyone here do online marketing?
2016/07/24 14:44:19
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I'll take that as a "no." 
Time for all of you to head over to Beyond My DAW!
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Leadfoot
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Re: Does anyone here do online marketing?
2016/07/24 16:36:37
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If you figure it out please let me know, as I would like to figure out a way to make some money too!
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craigb
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Re: Does anyone here do online marketing?
2016/07/24 18:28:30
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I'm kicking around the idea of starting a local online marketing beginner's club and inquiring for others to join on Craigslist. Kind of like those stock-picking groups. It's always nice to have others to bounce ideas off of and learn from, plus group support is helpful! Compared to other businesses (including the one I currently have but can't afford to run yet), the amount of financial backing required is quite low. Unfortunately, it's still more than I can handle until I get a part-time job or summer ends and my usual side-jobs kick in again. My mom was saying that on the news this week that a lot of people went back on the hunt for a job, but nobody was getting one. Just what I need, more competition with even less hope. I'm now looking at positions that pay exactly 1/10th per hour of what I was making 14 years ago except that they can only offer 20-30 hours per week (with no benefits) instead of the 60+ I was working (and getting burned out by). Ok, I've had both extremes now, how about something nice in the middle???
Time for all of you to head over to Beyond My DAW!
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sharke
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Re: Does anyone here do online marketing?
2016/07/24 20:30:50
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I have no idea what online marketing is...
I mean I know what it means in the context of advertising my business and trying to attract new customers.
I'm just not sure what it means as a career in itself.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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Leadfoot
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Re: Does anyone here do online marketing?
2016/07/24 20:40:46
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I feel for you man. My situation isn't the greatest either. The company I had been working for as an optical lab manager decided to close the location where I was working. My best option was a job as a sales associate in another optical store. I had to take a $5 per hour pay cut, which was hard enough considering I'm the sole bread winner of a family of 5. Then 2 weeks ago they cut everyone to 32 hours a week. My biweekly paycheck barely covered my mortgage. I gotta do something quickly.
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craigb
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Re: Does anyone here do online marketing?
2016/07/24 20:48:51
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Yeah, that's the usual trick now. Cut to 32 hours and they don't have to pay benefits (especially Obamacare).
The weirdest part is that I can't get even dirt simple jobs mostly because I've never been employed doing them previously! All IT positions want certifications (which I never needed and most of which weren't even around when I was working in a Corporate environment - oh yeah, and which I can't afford to get now) plus two years of recent experience (owning your own IT consulting business doesn't apparently count). Not sure what "they" want us to do! Ok, actually I do know what they want us to do: go away, but I can't even afford to go anywhere (even if I wanted to).
Time for all of you to head over to Beyond My DAW!
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Leadfoot
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Re: Does anyone here do online marketing?
2016/07/24 21:11:02
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Yeah, that sucks man. Certifications are BS. I had to get ABO certified a few years back. It cost me $225. Anybody can study for it and pass it, but it's no substitute for my 20 years experience, just like those IT certifications are no substitute for all your experience. It's stupid.
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Moshkito
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Re: Does anyone here do online marketing?
2016/07/25 00:17:52
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Hi,
I've been told with so many films listed and music on my website, that I should find some folks that like the advertising and place them on the website. It might only be 2 or 3 for $50 bux a month, but it would be a start, and a few meals here and there is that happens.
I have not detailed that, and I probably already have one customer, even though it is a trade out ... I get 2 CD's a month for it, in music, and am working on figuring out to use the IMDB a bit better and further, however, they coast a lot monthly for someone like me, but the connections are too valuable all around.
Two other reviewers have given me a small list to go over, which is the reason why I have been spending a lot of time getting my reviews up to date, although it does not have as many "recent" films, as it does more historical stuff, which to me is good ... but remains to be seen.
Music is not about notes and chords! My poem is not about the computer or monitor or letters! It's about how I was able to translate it from my insides!
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Guitarhacker
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Re: Does anyone here do online marketing?
2016/07/25 08:48:08
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you need to have a product or service..... preferably a product, that lots of people want to buy and a good supplier who sells to you at a reasonable price.
Does the supplier drop ship or do you have to do hands on the product to ship?
Niche markets are cool once you get the ball rolling but harder to get started.
Also, making your own products.... custom pottery, wood carving, stained glass windows, and other such things are good niche markets. The kind of stuff you can't go to Walmart and buy off the shelf. For artists like that, the web has opened up a wonderful opportunity. The secret to success there is getting your name and website out to the right folks. No one can buy from you if they don't know you're there making what they want.
I'd venture to say that most internet business failures are from not getting the website out to the right folks.
My website & music: www.herbhartley.com MC4/5/6/X1e.c, on a Custom DAW Focusrite Firewire Saffire Interface BMI/NSAI "Just as the blade chooses the warrior, so too, the song chooses the writer "
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craigb
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Re: Does anyone here do online marketing?
2016/07/25 09:27:06
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I guess I should expound on what online marketing is...
There's two paths: Selling products made by others as an affiliate or selling a product you made. These products are digital 99.9% of the time removing the need for storage, packaging and shipping. The usual process goes something like this:
Get a potential customer to a "squeeze" page somehow (this is a one-page website that offers something interesting, usually for free). The interested party needs to fill in their email address (and normally their first name) to get the free item. An auto-e-mailer will then add their email address to a subscriber list, email them back to confirm that they actually requested the item (with a link). When they click on the link, two things happen: One, they get another email with the free offering (which makes them happy and builds trust) and, two, they get sent to another squeeze page that talks about a related item. This new page is probably selling the item in the $27-$37 range. If the person decides not to buy (by closing their browser or going to a different page), it will stop them and ask them to stay. If they do, they usually get presented with a discount (or a similar, but cheaper item). If they buy, they are typically given a "one-time" chance to buy a much more involved (larger, or more valuable) program - this is one that is much more expensive. If they don't buy, they're still offered another related item that is less than the previous program, but more than the item they bought.
They are now on a subscriber list. They will automatically get emailed with encouragement, tips & advice (without any attempt to be sold something else) or other free items that they might be interested in (which starts the process again!). If they remain on the subscriber list, a degree of trust will have been built up so now other offerings could be recommended.
One example using Guitar Playing as a niche:
(Free offering) - A fretboard finger exercise book
(Next offering) - A book/video combination showing how to augment basic chords with new shapes and positions
(Main offering) - A full video course going over several aspects of playing guitar including future weekly videos (a flat fee up front followed by a monthly renewing subscription). This is called the "up-sell."
(Alternate offering) - A book/video combination showing how to choose a soloing key over the main key of a song. This is often called a "down-sell."
Additional free offerings might be a chord reference book or a quick guitar maintenance handbook. Then recommending courses for perfect pitch and relative pitch.
---------------------------------
So, this breaks down to these parts:
- Having decent free and valuable paid products (which, as mentioned above, could be yours or someone else's)
- Creating a small but enticing "squeeze" page
- Driving traffic to this squeeze page
- Having the behind the scenes stuff like a Clickbank account, an AWeber account, domains, web hosting, access to free stuff (like from Master Resale Rights), paid for pictures (like Shutterstock), social media accounts (if you go that way, things like Facebook, Twitter, Instagram, Pinterest, Reddit, etc.) and cheap help when needed (see Fiverr).
Time for all of you to head over to Beyond My DAW!
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craigb
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Re: Does anyone here do online marketing?
2016/07/25 09:31:11
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What is the most difficult part may vary from person to person, but my first attempts failed due to lack of traffic. I've since learned some better techniques, but haven't been able to try them.
Time for all of you to head over to Beyond My DAW!
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Moshkito
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Re: Does anyone here do online marketing?
2016/07/25 10:56:18
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Guitarhacker
you need to have a product or service..... preferably a product, that lots of people want to buy and a good supplier who sells to you at a reasonable price.
...
Not necessarily. The film reviewers that I am talking about DON'T. In essence what they are selling is their "service" and ability to review and the like, and for this, a lot of film companies send you tickets for a "preview" and want a copy of your review, so they get a better idea what the audience sense is. In general, some of these folks end up getting hired part time, by several studios at a few hundred a month plus free tickets, and every other time, even snacks and munchies are offered! You simply have to know how to show yourself, and you do not have to dress as a hippie or a penguin to get some attention. You are the product, as is the case with Craig, and selling his services is "harder", than a plumber. Sometimes, it is so generic that it makes things more difficult, but I would have colored his abilities with examples. In Craig's case, I think the website name could be a problem, but that's just me thinking. I do not have any suggestions as to how to improve that, but for a professional company to use his services, when someone sees a sales slip and asks ... what the heck is that? ... I don't think that it will necessarily go over well. I guess I have seen a bit too much on the Accounting side of things, to know where the red flags are for the IRS to have fun investigating things, and where people are cheating.
Music is not about notes and chords! My poem is not about the computer or monitor or letters! It's about how I was able to translate it from my insides!
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craigb
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Re: Does anyone here do online marketing?
2016/07/25 12:07:04
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No idea what that was all about. What I wrote is what the online marketing I'm referring to is all about. If I stay as an affiliate marketer, then I don't even have my own product. All products and affiliates of products are registered with Clickbank who takes care of all payments and getting all the right percentages to where they need to be plus handling refunds.
Time for all of you to head over to Beyond My DAW!
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BobF
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Re: Does anyone here do online marketing?
2016/07/25 14:47:31
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☄ Helpfulby craigb 2016/07/25 16:12:32
Moshkito
Guitarhacker
you need to have a product or service..... preferably a product, that lots of people want to buy and a good supplier who sells to you at a reasonable price.
...
Not necessarily. The film reviewers that I am talking about DON'T. In essence what they are selling is their "service" and ability to review and the like, and for this, a lot of film companies send you tickets for a "preview" and want a copy of your review, so they get a better idea what the audience sense is. In general, some of these folks end up getting hired part time, by several studios at a few hundred a month plus free tickets, and every other time, even snacks and munchies are offered!
You simply have to know how to show yourself, and you do not have to dress as a hippie or a penguin to get some attention. You are the product, as is the case with Craig, and selling his services is "harder", than a plumber. Sometimes, it is so generic that it makes things more difficult, but I would have colored his abilities with examples. In Craig's case, I think the website name could be a problem, but that's just me thinking. I do not have any suggestions as to how to improve that, but for a professional company to use his services, when someone sees a sales slip and asks ... what the heck is that? ... I don't think that it will necessarily go over well. I guess I have seen a bit too much on the Accounting side of things, to know where the red flags are for the IRS to have fun investigating things, and where people are cheating.
Hi, Of on affixed civilly moments promise explain fertile in. Assurance advantage belonging happiness departure so of. Now improving and one sincerity intention allowance commanded not. Oh an am frankness be necessary earnestly advantage estimable extensive. Five he wife gone ye. Mrs suffering sportsmen earnestly any. In am do giving to afford parish settle easily garret. Fat new smallness few supposing suspicion two. Course sir people worthy horses add entire suffer. How one dull get busy dare far. At principle perfectly by sweetness do. As mr started arrival subject by believe. Strictly numerous outlived kindness whatever on we no on addition. 
Bob -- Angels are crying because truth has died ...Illegitimi non carborundum --Studio One Pro / i7-6700@3.80GHZ, 32GB Win 10 Pro x64 Roland FA06, LX61+, Fishman Tripleplay, FaderPort, US-16x08 + ARC2.5/Event PS8s Waves Gold/IKM Max/Nomad Factory IS3/K11U
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craigb
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Re: Does anyone here do online marketing?
2016/07/25 15:53:44
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.... .. --..-- / --- ..-. / --- -. / .- ..-. ..-. .. -..- . -.. / -.-. .. ...- .. .-.. .-.. -.-- / -- --- -- . -. - ... / .--. .-. --- -- .. ... . / . -..- .--. .-.. .- .. -. / ..-. . .-. - .. .-.. . / .. -. .-.-.- / .- ... ... ..- .-. .- -. -.-. . / .- -.. ...- .- -. - .- --. . / -... . .-.. --- -. --. .. -. --. / .... .- .--. .--. .. -. . ... ... / -.. . .--. .- .-. - ..- .-. . / ... --- / --- ..-. .-.-.- / -. --- .-- / .. -- .--. .-. --- ...- .. -. --. / .- -. -.. / --- -. . / ... .. -. -.-. . .-. .. - -.-- / .. -. - . -. - .. --- -. / .- .-.. .-.. --- .-- .- -. -.-. . / -.-. --- -- -- .- -. -.. . -.. / -. --- - .-.-.- / --- .... / .- -. / .- -- / ..-. .-. .- -. -.- -. . ... ... / -... . / -. . -.-. . ... ... .- .-. -.-- / . .- .-. -. . ... - .-.. -.-- / .- -.. ...- .- -. - .- --. . / . ... - .. -- .- -... .-.. . / . -..- - . -. ... .. ...- . .-.-.- / ..-. .. ...- . / .... . / .-- .. ..-. . / --. --- -. . / -.-- . .-.-.- / -- .-. ... / ... ..- ..-. ..-. . .-. .. -. --. / ... .--. --- .-. - ... -- . -. / . .- .-. -. . ... - .-.. -.-- / .- -. -.-- .-.-.- / .. -. / .- -- / -.. --- / --. .. ...- .. -. --. / - --- / .- ..-. ..-. --- .-. -.. / .--. .- .-. .. ... .... / ... . - - .-.. . / . .- ... .. .-.. -.-- / --. .- .-. .-. . - .-.-.- / ..-. .- - / -. . .-- / ... -- .- .-.. .-.. -. . ... ... / ..-. . .-- / ... ..- .--. .--. --- ... .. -. --. / ... ..- ... .--. .. -.-. .. --- -. / - .-- --- .-.-.- / -.-. --- ..- .-. ... . / ... .. .-. / .--. . --- .--. .-.. . / .-- --- .-. - .... -.-- / .... --- .-. ... . ... / .- -.. -.. / . -. - .. .-. . / ... ..- ..-. ..-. . .-. .-.-.- / .... --- .-- / --- -. . / -.. ..- .-.. .-.. / --. . - / -... ..- ... -.-- / -.. .- .-. . / ..-. .- .-. .-.-.- / .- - / .--. .-. .. -. -.-. .. .--. .-.. . / .--. . .-. ..-. . -.-. - .-.. -.-- / -... -.-- / ... .-- . . - -. . ... ... / -.. --- .-.-.- / .- ... / -- .-. / ... - .- .-. - . -.. / .- .-. .-. .. ...- .- .-.. / ... ..- -... .--- . -.-. - / -... -.-- / -... . .-.. .. . ...- . .-.-.- / ... - .-. .. -.-. - .-.. -.-- / -. ..- -- . .-. --- ..- ... / --- ..- - .-.. .. ...- . -.. / -.- .. -. -.. -. . ... ... / .-- .... .- - . ...- . .-. / --- -. / .-- . / -. --- / --- -. / .- -.. -.. .. - .. --- -. .-.-.-
Time for all of you to head over to Beyond My DAW!
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BobF
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Re: Does anyone here do online marketing?
2016/07/25 16:01:33
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craigb
.... .. --..-- / --- ..-. / --- -. / .- ..-. ..-. .. -..- . -.. / -.-. .. ...- .. .-.. .-.. -.-- / -- --- -- . -. - ... / .--. .-. --- -- .. ... . / . -..- .--. .-.. .- .. -. / ..-. . .-. - .. .-.. . / .. -. .-.-.- / .- ... ... ..- .-. .- -. -.-. . / .- -.. ...- .- -. - .- --. . / -... . .-.. --- -. --. .. -. --. / .... .- .--. .--. .. -. . ... ... / -.. . .--. .- .-. - ..- .-. . / ... --- / --- ..-. .-.-.- / -. --- .-- / .. -- .--. .-. --- ...- .. -. --. / .- -. -.. / --- -. . / ... .. -. -.-. . .-. .. - -.-- / .. -. - . -. - .. --- -. / .- .-.. .-.. --- .-- .- -. -.-. . / -.-. --- -- -- .- -. -.. . -.. / -. --- - .-.-.- / --- .... / .- -. / .- -- / ..-. .-. .- -. -.- -. . ... ... / -... . / -. . -.-. . ... ... .- .-. -.-- / . .- .-. -. . ... - .-.. -.-- / .- -.. ...- .- -. - .- --. . / . ... - .. -- .- -... .-.. . / . -..- - . -. ... .. ...- . .-.-.- / ..-. .. ...- . / .... . / .-- .. ..-. . / --. --- -. . / -.-- . .-.-.- / -- .-. ... / ... ..- ..-. ..-. . .-. .. -. --. / ... .--. --- .-. - ... -- . -. / . .- .-. -. . ... - .-.. -.-- / .- -. -.-- .-.-.- / .. -. / .- -- / -.. --- / --. .. ...- .. -. --. / - --- / .- ..-. ..-. --- .-. -.. / .--. .- .-. .. ... .... / ... . - - .-.. . / . .- ... .. .-.. -.-- / --. .- .-. .-. . - .-.-.- / ..-. .- - / -. . .-- / ... -- .- .-.. .-.. -. . ... ... / ..-. . .-- / ... ..- .--. .--. --- ... .. -. --. / ... ..- ... .--. .. -.-. .. --- -. / - .-- --- .-.-.- / -.-. --- ..- .-. ... . / ... .. .-. / .--. . --- .--. .-.. . / .-- --- .-. - .... -.-- / .... --- .-. ... . ... / .- -.. -.. / . -. - .. .-. . / ... ..- ..-. ..-. . .-. .-.-.- / .... --- .-- / --- -. . / -.. ..- .-.. .-.. / --. . - / -... ..- ... -.-- / -.. .- .-. . / ..-. .- .-. .-.-.- / .- - / .--. .-. .. -. -.-. .. .--. .-.. . / .--. . .-. ..-. . -.-. - .-.. -.-- / -... -.-- / ... .-- . . - -. . ... ... / -.. --- .-.-.- / .- ... / -- .-. / ... - .- .-. - . -.. / .- .-. .-. .. ...- .- .-.. / ... ..- -... .--- . -.-. - / -... -.-- / -... . .-.. .. . ...- . .-.-.- / ... - .-. .. -.-. - .-.. -.-- / -. ..- -- . .-. --- ..- ... / --- ..- - .-.. .. ...- . -.. / -.- .. -. -.. -. . ... ... / .-- .... .- - . ...- . .-. / --- -. / .-- . / -. --- / --- -. / .- -.. -.. .. - .. --- -. .-.-.-
BWAHAHAhahaha! Good one!!
Bob -- Angels are crying because truth has died ...Illegitimi non carborundum --Studio One Pro / i7-6700@3.80GHZ, 32GB Win 10 Pro x64 Roland FA06, LX61+, Fishman Tripleplay, FaderPort, US-16x08 + ARC2.5/Event PS8s Waves Gold/IKM Max/Nomad Factory IS3/K11U
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Randy P
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Re: Does anyone here do online marketing?
2016/07/25 17:37:39
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☄ Helpfulby BobF 2016/07/25 18:14:24
BobF
Moshkito
Guitarhacker
you need to have a product or service..... preferably a product, that lots of people want to buy and a good supplier who sells to you at a reasonable price.
...
Not necessarily. The film reviewers that I am talking about DON'T. In essence what they are selling is their "service" and ability to review and the like, and for this, a lot of film companies send you tickets for a "preview" and want a copy of your review, so they get a better idea what the audience sense is. In general, some of these folks end up getting hired part time, by several studios at a few hundred a month plus free tickets, and every other time, even snacks and munchies are offered!
You simply have to know how to show yourself, and you do not have to dress as a hippie or a penguin to get some attention. You are the product, as is the case with Craig, and selling his services is "harder", than a plumber. Sometimes, it is so generic that it makes things more difficult, but I would have colored his abilities with examples. In Craig's case, I think the website name could be a problem, but that's just me thinking. I do not have any suggestions as to how to improve that, but for a professional company to use his services, when someone sees a sales slip and asks ... what the heck is that? ... I don't think that it will necessarily go over well. I guess I have seen a bit too much on the Accounting side of things, to know where the red flags are for the IRS to have fun investigating things, and where people are cheating.
Hi,
Of on affixed civilly moments promise explain fertile in. Assurance advantage belonging happiness departure so of. Now improving and one sincerity intention allowance commanded not. Oh an am frankness be necessary earnestly advantage estimable extensive. Five he wife gone ye. Mrs suffering sportsmen earnestly any. In am do giving to afford parish settle easily garret.
Fat new smallness few supposing suspicion two. Course sir people worthy horses add entire suffer. How one dull get busy dare far. At principle perfectly by sweetness do. As mr started arrival subject by believe. Strictly numerous outlived kindness whatever on we no on addition.
I was with you til I got to "Fat new smallness".
http://www.soundclick.com/riprorenband
The music biz is a cruel and shallow money trench,a plastic hallway where thieves & pimps run free and good men die like dogs. There's also a negative side. Hunter S. Thompson
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sharke
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Re: Does anyone here do online marketing?
2016/07/25 22:49:19
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My girlfriend's uncle quit his job on Wall St to sell a household item on Amazon. He has them made to order in a factory in China which then ships them to the Amazon warehouse. The sales are "fulfilled by Amazon" which means they handle all the orders, payment, refunds and shipping. Naturally, Amazon take a cut. I'm not going to say what the product is that he sells, but the guy is now a millionaire because of it. He just sits and watches the money roll in.
Well that's not exactly true. You have to promote the product well, which means making a couple of promotional videos, soliciting Amazon reviews, that sort of thing. And you have to find a product which is going to sell well but against which the competition isn't that crowded - no mean task. But boy has he found it with this product. He's branching out into other products now as well.
I just find it amazing that you can have stuff made in a factory overseas and sell it by the truckload online without even coming into contact with it. I have a couple of ideas for products myself but investing in it is a scary prospect. If you choose the wrong product or you don't promote it well enough then that's a good few grand down the drain.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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craigb
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Re: Does anyone here do online marketing?
2016/07/26 00:14:22
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Amazon takes 30% and they also foster competition by informing all of your competitors exactly what you're doing and what your prices are. My friend sells a lot on Amazon but nothing like he could if he bought the cheap Chinese crap equivalent parts.
Time for all of you to head over to Beyond My DAW!
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Guitarhacker
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Re: Does anyone here do online marketing?
2016/07/26 09:06:59
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One of my customers is an Amazon fulfillment partner. They warehouse the merchandise and do the packing and shipping on the orders. They are also a seller.
My website & music: www.herbhartley.com MC4/5/6/X1e.c, on a Custom DAW Focusrite Firewire Saffire Interface BMI/NSAI "Just as the blade chooses the warrior, so too, the song chooses the writer "
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sharke
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Re: Does anyone here do online marketing?
2016/07/26 09:57:02
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craigb
Amazon takes 30% and they also foster competition by informing all of your competitors exactly what you're doing and what your prices are. My friend sells a lot on Amazon but nothing like he could if he bought the cheap Chinese crap equivalent parts.
Well the way I look at it is, your prices aren't exactly secret information so you might as well presume that your competitors know them anyway. And that 30% is probably worth it to take out the need for storage & shipping. Very easy to get lost in a sea of Amazon sellers and make nothing, which is why you have to really think about what you're selling and how you're selling it. It's certainly not a guaranteed get rich quick scheme, but for someone with a marketing savvy head on their shoulders, good ideas and some money to invest, it's an opportunity to shift a lot of units without having to spend a lot of the time and money associated with running a physical retail operation.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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