Musikmesse: Reason opens up to 3rd Party support.

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Jonbouy
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2012/03/20 20:28:56 (permalink)

Musikmesse: Reason opens up to 3rd Party support.

ReRacks Extensions is what it's called.

Basically it's a proprietary plug-in format keyed into the existing Rack architecture supporting both instruments and effects.

Devs in on it at initial launch confirmed are;

GForce
KORG
Softube
Sonic Charge
Sugar Bytes
u-he

This show an increasing common trend of yet another music software adopting a proprietary format away from standard plug-in formats like VST/i

The technology will be introduced during Q2 with a free update to all R6 users to R6.5, the new 3rd party devices of course will require further purchases.  Sales will all be made direct from a Propellerhead 'app store' type portal where the sale price will be divided a straight 70/30% between developer and PH respectively.

It looks very much like the idea of providing core functionality and providing extras at additional cost a la carte seems the way it is all going. 

Of course manufacturers adopting this approach will all cite the benefits of specific formats, such as stability, interface commonality as such benefits do exist but I'm pretty sure long term the 'cheap' costs of operating a DAW for the frugal software buyer is going to be a thing of the past as companies all start to be able to 'nickel and dime' their own brand functionality above the entry prices of the initial product.

3rd party developers may even like the Reason format as the copy protection system it employs has been so effective............so far, making the 70/30% split seem like better value than developing and maintianing their own effective 'anti-piracy' solutions.

Anyways I thought it an interesting bit of news to report.


post edited by Jonbouy - 2012/03/20 20:33:57

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In the meantime we should all go shopping to console ourselves" - Banksy
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    backwoods
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/20 20:33:39 (permalink)
    Thanks for the update JB. I will be keen on these. 

    It's getting to the stage now where I need that second monitor- one for Reason, one for Sonar. 


    Photo's of unveiling: http://live.midifan.com/live/musikmesse2012  I can see the Softube Trident in there.
    post edited by backwoods - 2012/03/20 20:59:38
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    mumpcake
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/20 22:56:34 (permalink)
    I wonder how long it will take before someone develops a VST wrapper for that.
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    bapu
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/21 00:21:58 (permalink)
    mumpcake


    I wonder how long it will take before someone develops a VST wrapper for that.

    LIMH


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    Jonbouy
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/21 06:36:30 (permalink)
    mumpcake


    I wonder how long it will take before someone develops a VST wrapper for that.


    Or even an extension that IS a VST wrapper...

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
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    The Maillard Reaction
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/21 07:04:15 (permalink)

    "It looks very much like the idea of providing core functionality and providing extras at additional cost a la carte seems the way it is all going."



    There's an old saying out where people have been trading for longer than most;

    "You can push the camels to the water... but you can't make 'em drink."


    Forcing your customers to be prequalified simply reduces your current number of potential customers.

    Sure, it's easier to *connect* with the few you have in the *barrel*... but there's only so many in the *barrel*.

    The direct sales model is another piece of modern frivolity... It's easy to pretend that the internet reaches everybody... when in fact it only reaches people who go to the trouble of finding your website.

    The short term bump in direct sales will be followed by a long slow deterioration of market share.

    The only long term way to grow a business is to get out on the street and show people how to make use of, and realize benefits from the use of, your products and services.
     
    best regards,
    mike


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    Jonbouy
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/21 07:32:10 (permalink)

    There's an old saying out where people have been trading for longer than most;

    "You can push the camels to the water... but you can't make 'em drink."


    There is a case that some things could be developed here that do take advantage of Reason's unique architecture to provide some well-suited functionality, i.e. plug-ins that you can actually plug-in.

    For most DSP solutions that are currently marketed most can be accessed already via Rewire into a capable host such as Sonar.

    So I personally can't see myself springing for another Eq/Compression solution it would have to be something that provides some kind of specific functionality that the new format undoubtedly provides within in it's context.

    Then again I've always found the base product extremely useful to date even without the 3rd party option.

    I tend not to like see anything turn proprietary that can equally be achieved via a widely used and flexible standard that I can adopt in many environments, I do see here though that a few things could be uniquely appealing given the specific environment they will be pitched in.

    I have observed already though that many are only too happy to buy several proprietary versions of the same DSP code as they seem for some reason to have more money than there are gizmos to buy, so as with most fomats there are only likely to be a few gems in an endless sea of mediocrity and duplicated functionality.

    There's also the idea that people are getting something 'better' when they pay a premuim for it whereas my collection of really good free stuff along with my commercial products prove that this thinking is complete myth.  I think for some though the idea of spending money IS the pleasure that drives a purchase and good luck to them if it makes them happy then I don't see anything wrong with it, heavens if it's what helps drive an otherwise stagnant economy can there be a downside?
    post edited by Jonbouy - 2012/03/21 07:46:57

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
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    LANEY
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/21 08:38:08 (permalink)
    I like it and really glad it is a free update because I don't see myself using this alot. In fact I have used Reason less and less since X1 has come out.
    http://www.youtube.com/watch?v=YIsBdvLaCEY
    post edited by LANEY - 2012/03/21 08:41:04



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    Rain
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/22 06:47:52 (permalink)
    Man, I would want to be a plug-in developer these days. 

    Between Avid and it's transition from RTAS and TDM to AAX, Cubase which supports only VST, Logic which supports only Audio Unit, and companies like Cakewalk and Propellerheads embracing their own proprietary formats, developers will find themselves w/ a totally fragmented market.


    TCB - Tea, Cats, Books...
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    Jonbouy
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/23 07:09:14 (permalink)
    Rain


    Man, I would want to be a plug-in developer these days. 

    Between Avid and it's transition from RTAS and TDM to AAX, Cubase which supports only VST, Logic which supports only Audio Unit, and companies like Cakewalk and Propellerheads embracing their own proprietary formats, developers will find themselves w/ a totally fragmented market.


    Nah, they'll love it, they can sell the same thing 6 times over now...

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
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    The Maillard Reaction
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    Re:Musikmesse: Reason opens up to 3rd Party support. 2012/03/23 07:31:34 (permalink)
    Jonbouy


    Rain


    Man, I would want to be a plug-in developer these days. 

    Between Avid and it's transition from RTAS and TDM to AAX, Cubase which supports only VST, Logic which supports only Audio Unit, and companies like Cakewalk and Propellerheads embracing their own proprietary formats, developers will find themselves w/ a totally fragmented market.


    Nah, they'll love it, they can sell the same thing 6 times over now...


    Word.




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