I watched the Youtube version. Cool stuff.
I liked the mysterious nature of the tune in the beginning. I was expecting it to resolve into something more up lifiting at some point as is often the case in commercial spot music as the product or service is revealed... I didn't feel that. The ominous synth should have ended when she threw her coat at around 24s into the video.
Instead, the music kinda lost me towards the ending. starting at 42s the lead synth didn't do it for me.
In commercial spots, the better and more closely you can sync the music changes to the video changes the better it feels to the observer.
The music is well done, no nits there. I think it could have been molded to fit the video a bit better.
Strange name for a clothing line.....
BTW: I wish you all the best in the contest.... I know how hard it is to write and sync something like this.
post edited by Guitarhacker - 2012/08/25 09:24:43