So what sells more, drums or electric guitars?

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bitflipper
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2012/09/07 21:39:45 (permalink)

So what sells more, drums or electric guitars?


Which do you think is the larger market, acoustic percussion or DJ gear? Acoustic or electric guitars? Digital versus acoustic pianos?

No need to guess. NAMM assembles those numbers every year, although the most recent figures are accessible only by members. Here's a link to the latest report that's publicly accessible (data through 2010).
For those too lazy to follow the link, here are the answers to the above questions:
- acoustic percussion $479M, DJ gear $104M
- dead even: acoustic guitars $419M, electric guitars $420 
- acoustic pianos $287M still king (although down by 50% a decade ago), digital pianos $130M

Other interesting nuggets...ukuleles are a $42,000,000 a year business and growing...printed sheet music is still selling as strong as ever ($545M)...hardware synthesizers are also still strong ($106M)...instrument amplifiers are down ($230M, maybe because everybody's buying smaller guitar amps?)


All else is in doubt, so this is the truth I cling to. 

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    Rain
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    Re:So what sells more, drums or electric guitars? 2012/09/07 21:51:54 (permalink)
    Interesting. Thanks, Bit.

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    craigb
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    Re:So what sells more, drums or electric guitars? 2012/09/07 21:56:23 (permalink)
    bitflipper


    ...instrument amplifiers are down ($230M, maybe because everybody's buying smaller guitar amps?)
    The Who has cut back on their touring.


     
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    sharke
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    Re:So what sells more, drums or electric guitars? 2012/09/07 22:35:09 (permalink)
    " ukuleles are a $42,000,000 a year business and growing" - well at least until  the hipsters get bored of them. 
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    offnote
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    Re:So what sells more, drums or electric guitars? 2012/09/07 23:00:12 (permalink)
    nice statistics, now wonder why my profession is on demand if they sold so little keyboards... 
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    craigb
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    Re:So what sells more, drums or electric guitars? 2012/09/07 23:07:08 (permalink)
    I didn't see accordians or bagpipes mentioned...

     
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    Marcus Curtis
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    Re:So what sells more, drums or electric guitars? 2012/09/08 00:29:42 (permalink)
    bitflipper



    instrument amplifiers are down ($230M, maybe because everybody's buying smaller guitar amps?)

    according to the link multi track recorders are 98 million. People are still using those things? lol computer music products comes in pretty strong at 385 million.
     
    Instrument amplifiers may be going down because more people are pluged into the P.A. systems and the are not using the amp at all. I switched from using a guitar and a bass amp to going straight in. That seems to be the trend now. A lot of my friends have done the same thing.

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    spacealf
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    Re:So what sells more, drums or electric guitars? 2012/09/08 00:40:38 (permalink)
    The total took a dive in 2009. And Sound Reinforcement seems to be the most at $717 million. Must be playing live, I suppose ??

     
     
    #8
    Guitarhacker
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    Re:So what sells more, drums or electric guitars? 2012/09/08 08:14:14 (permalink)
    Churches are the big sheet music buyers.  The ones with big choirs and orchestras have to buy all the players and singers books and such things..... it's illegal to buy one and run it through a copy machine on site to save money...... and they do not give those books away. 

    Drums..... The fact that there are multiple drums in a given kit would seem to be a good reason for more spending on percussion vs guitars..... Even a cheap kit with cymbals will set you back the cost of a fairly  nice guitar. While for a guitarist, a few hundred bucks (under $500) gets you the guitar and a fairly loud amp these days..... 

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    Jonbouy
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    Re:So what sells more, drums or electric guitars? 2012/09/08 09:07:32 (permalink)
    Guitars are good business for ongoing consumables Strings and Things.

    My turnover always reflected fewer sales on Drums but similar proportions on the figures to that chart so basically I'd be selling 10 or so guitars to get the same turnover on a shiny new Gretsch kit.  That was many years ago now too and I was considered a specialist for drums and perc. and even supplied a few Marching Bands.  I never did Hi-Tech gear then though.

    It is the turnover on consumables that keeps most small business afloat though and guitarists make the most regular repeat customers by far, many replacing strings on a weekly basis.

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
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    michaelhanson
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    Re:So what sells more, drums or electric guitars? 2012/09/08 10:02:25 (permalink)
    Interesting stat's Bit.

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    jbow
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    Re:So what sells more, drums or electric guitars? 2012/09/08 11:06:37 (permalink)

    My first response was uninformed as usual so..

    I would never have thought that. 
    I think the sheet music likely stays strong because of schools. Smaller amps is my guess along with a glut of amps already out there... and the economy.

    Interesting.


     
    post edited by jbow - 2012/09/08 11:20:42

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    bapu
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    Re:So what sells more, drums or electric guitars? 2012/09/08 11:35:50 (permalink)
    bitflipper


    ...instrument amplifiers are down ($230M, maybe because everybody's buying smaller guitar amps?)

    All the more reason for manufacturers to start charging $2,499 for a 10w 8" speaker battery powered amp.
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    DW_Mike
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    Re:So what sells more, drums or electric guitars? 2012/09/08 13:59:45 (permalink)
    I would have thought guitar sales would beat (pun intended) drum sales.
    As Bouy mentioned, it might have something to do with if you're counting full sets or single drums.
    All guitar players I know own at least 4 guitars and a few amps where as most drummers only own one set and maybe a few different snare drums.

    At one point I did own 3 sets tho. 
    An old Ludwig that sounded amazing but didn't get much play time because I didn't want to beat it up.
    Then there was my Rodgers set that was used for playing out
    because I didn't mind the scratches, dents and dings so much.
    And lastly is my DW's. They don't leave the house. If some drunk splashed or dinged them I would end up incarcerated.

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    offnote
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    Re:So what sells more, drums or electric guitars? 2012/09/08 14:11:38 (permalink)
    I see musician's slaves sells are up 10% though, interesting...
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    bapu
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    Re:So what sells more, drums or electric guitars? 2012/09/08 14:19:09 (permalink)
    chefmike8888

    And lastly is my DW's. They don't leave the house. If some drunk splashed or dinged them I would end up incarcerated. 

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    Moshkiae
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    Re:So what sells more, drums or electric guitars? 2012/09/08 14:26:58 (permalink)
    craigb


    bitflipper


    ...instrument amplifiers are down ($230M, maybe because everybody's buying smaller guitar amps?)
    The Who has cut back on their touring.
    Nahhh ... The Rolling Stones were so loud, and so out of tune, that I walked out 30 minutes into it!
     
    The Who ... was awesome ... and played first ... then Blues Magoos and then Herman and the Hermits ... but the best part? ... that drum kit didn't exist when Keith was done, and Pete's guitar was in 100 pieces and that amp ... yeah ... it had a serious thud crash in it ... like a Mac truck ran over it! This was just before Tommy came out, mind you ... and I'm sure that they wanted to show those other two goons who was better and boss! I still think that Legs Larry Smith did a better job trashing the drums than Keith ever did ... but no one here will like their rock heroes getting trashed for their personal statements!
     
    The only thing that is weird in that stuff is that it is not really adding numbers to software, that these days are making a lot of the more expensive equipment redundant ... you don't need a huge U2 rig, or a Fripp rig, or a Gilmour rig any more ... you can have some easy software and play through it and voila ... sounds even better! This was CERTAINLY the case with "The Wall" recently as compared to the original, and it was very "clean" ... and above all ... no hiss, which means you know it's digital!
     
    The numbers for software are easily 3 to 4 times those in the hardware these days ... or all these companies that we talk about, including Cakewalk, would not be around ... Cakewalk would not be this big or around, if they only did 25 million per year! They obviously do a heck of a lot more than that ... now you got the other big DAW's, and you really think they do less than that?
     
    Yeah
    post edited by Moshkiae - 2012/09/08 14:52:57

    As a wise Guy once stated from his holy chapala ... none of the hits, none of the time ... prevents you from becoming just another turkey in the middle of all the other turkeys! 
      
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    Ham N Egz
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    Re:So what sells more, drums or electric guitars? 2012/09/08 14:38:40 (permalink)
    craigb


    I didn't see accordians or bagpipes mentioned...


    satan bought all of those up to include in his welcome wagon package ...

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    Moshkiae
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    Re:So what sells more, drums or electric guitars? 2012/09/08 14:56:00 (permalink)
    musicman100


    craigb


    I didn't see accordians or bagpipes mentioned...


    satan bought all of those up to include in his welcome wagon package ...
    This has got to be wrong!
     
    All bad guys and such always played the mad Hammond Organ! ... and their mighty organ and tale as well, but that is another story, of course!

    As a wise Guy once stated from his holy chapala ... none of the hits, none of the time ... prevents you from becoming just another turkey in the middle of all the other turkeys! 
      
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    Ham N Egz
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    Re:So what sells more, drums or electric guitars? 2012/09/08 18:19:26 (permalink)
    musicman100


    craigb


    I didn't see accordians or bagpipes mentioned...

    satan bought all of those up to include in his welcome wagon package ...
     
     
     
     




    Green Acres is the place to be
     I dont twitter, facebook, snapchat, instagram,linkedin,tumble,pinterest,flick, blah blah,lets have an old fashioned conversation!
     
    #20
    bitflipper
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    Re:So what sells more, drums or electric guitars? 2012/09/08 23:02:45 (permalink)
    All the more reason for manufacturers to start charging $2,499 for a 10w 8" speaker battery powered amp.

    Sheesh, don't give 'em any ideas! It's bad enough what they get for Fender Princetons nowadays. Remember when that was the amp for beginners, whose moms & dads didn't want to spend much until Junior proved he was serious about the guitar?


    All else is in doubt, so this is the truth I cling to. 

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    57Gregy
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    Re:So what sells more, drums or electric guitars? 2012/09/09 01:06:42 (permalink)
    I've owned more guitars than drums.

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    Re:So what sells more, drums or electric guitars? 2012/09/09 09:16:47 (permalink)
    bapu


    chefmike8888

    And lastly is my DW's. They don't leave the house. If some drunk splashed or dinged them I would end up incarcerated. 

    Mike

    DO NOT under any circumstance invite Mooch over to play your DWs.

    WHEW!, I was just composing a PM to him too.
    Thanks Bapu.


    Mike

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