Why would a company send me an email titled "last chance to save"...

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The Maillard Reaction
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2013/05/18 08:46:01 (permalink)

Why would a company send me an email titled "last chance to save"...



...only to demonstrate that the "last chance" statement was bold face *make believe* by sending me a subsequent email that says "It's back, special pricing" with the very same offer the day after the "last chance" offer expired?


That sort of stuff establishes precedent. Now, when Cakewalk representatives say things like "Pro Channel bundles will never be bundled for free with SONAR X" I simply can not believe the statement. 

I want to believe what Cakewalk representatives say to me... but it's been demonstrated time and time again that I would be naive to do so.



Is there some sort of company policy to see how few customers Cakewalk can end up with before common sense prevails?



BTW, Saving the $24.00 isn't what I'm holding out for.

There are a few bug fixes that I had hoped for that I live with in SONAR 8.5.3 Classic Edition and it seems like SONAR X introduced a lot more stuff that needs to be fixed.



Here's one: I want the custom colors back.

I'd pay for that. I might even put up with all the things I don't like about X if I could get officially supported custom colors back.

Get the custom colors fixed, tell us how much it costs, and get ready to count the money!



best regards,
mike



#1

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    John
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 08:51:07 (permalink)
    Shakes head wondering why this is important? 

    Mike, perhaps Marketing is trying to sale stuff. 

    Best
    John
    #2
    scook
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 09:05:10 (permalink)
    Because you asked for it. Cakewalk does not send out unsolicited email. There should be a link at the bottom of the email to unsubscribe.
    #3
    John T
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 09:15:03 (permalink)
    McCue there, demonstrating what a busy and fulfilling life he leads again.

    http://johntatlockaudio.com/
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    #4
    The Maillard Reaction
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 09:19:05 (permalink)
    John


    Mike, perhaps Marketing is trying to sale stuff.  

    It's not working.


    ...wondering why this is important?  



    I'm suggesting that Cakewalk try something different so they can start moving some units and reverse last years decline in sales.






    best regards,
    mike




    #5
    Elffin
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 09:23:31 (permalink)
    What Mike is saying is that Cakewalk send out emails stating last chance to update at a special price....  after the expiry date stated they send out the same "last" chance offer... so in fact it wasnt the last chance.. so the the cutsomer has been misled.

    This happened also with X1 Producer expanded offers I believe...  I receieved a last chance offer  only to receieve another with exactly the same offer way after  the "last chance" period. 

    I think  "LAST"  should mean last..

     
    #6
    mmorgan
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 09:33:57 (permalink)
    I get ‘last chance’ offers all the time from lots of companies. I get lots of ‘new, improved’ or  ‘get more for less’ offers also. If I’m interested in the product I may take advantage of the offer, not because I want to get in while I have a chance or will get more for less of a new, improved product but because I need the product. Most times I ignore the chatter. I don’t recall I single time I made the effort to go to a company’s web site to ponder why they do things like that. I already know: They’re trying to sell stuff.

    Regards,


    Mike

    Win8(64), Sonar X3e(64) w/ RME Fireface UFX.
    #7
    CJaysMusic
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 11:20:48 (permalink)
    Um, there Is an UnSubscribe button. You did sign up to receive these kinds of emails. So what's the problem?
    post edited by CJaysMusic - 2013/05/18 11:34:44

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    #8
    John
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 11:26:13 (permalink)
    Elffin


    What Mike is saying is that Cakewalk send out emails stating last chance to update at a special price....  after the expiry date stated they send out the same "last" chance offer... so in fact it wasnt the last chance.. so the the cutsomer has been misled.

    This happened also with X1 Producer expanded offers I believe...  I receieved a last chance offer  only to receieve another with exactly the same offer way after  the "last chance" period. 

    I think  "LAST"  should mean last..

     

    Right. But I don't feel misled nor do I care about it.

    Best
    John
    #9
    FastBikerBoy
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 11:29:28 (permalink)
    How about they break it and deliver it a year late? I've heard that's great customer service.......
    #10
    Elffin
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 11:39:38 (permalink)
    "Nor do I care about it" 

    dont bother posting then...

    I have an opinion and you have yours.


    #11
    John
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 12:45:53 (permalink)
    Elffin


    "Nor do I care about it" 

    dont bother posting then...

    I have an opinion and you have yours.

    Actually I'm not posting about it I am posting in rebuttal to both your post and Mikes OP. That is my right as a member.

    Best
    John
    #12
    rcklln
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 12:54:33 (permalink)
    :/
    #13
    ampfixer
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 13:07:03 (permalink)
    The OP does make a very good point. I too, feel that some of today's PC modules we are asked to pay for, will one day be rolled into the DAW. The best indicator of future behaviour is past behaviour. Remember when we had to buy ProChannel as expanded? Remember when they said it would open the door for a sea of 3rd party plugs? 

    So the sea of 3rd party plugs has been 3 by my count and Pro channel was rolled into the DAW. The bi-monthly producers club is a great way to learn about products made elsewhere. And yes, I've unsubscribed from email spam because I figure anything really significant will get posted here.

    Back to the crock pot thread.

    Regards, John 
     I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps.
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    #14
    sharke
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 15:40:35 (permalink)
    Isn't this like the Rolling Stones' "last ever tour" for the 15th time?

    James
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    #15
    DW_Mike
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 15:50:21 (permalink)
    we are asked to pay for, will one day be rolled into the DAW



    Yeah, Boost 11 comes to mind. It was one of those hurry and buy while cheap and was included 2 weeks later in the new version for free.
    Only those that bought within the last 24 hours I think it was, got a refund.


    Mike

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    #16
    Beepster
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 16:04:35 (permalink)
    Well if you guys think that's bad if I had waited an extra month or so to buy Sonar I would have gotten EVERYTHING I have now for $200 less (Production Suite upgrade -$100, X2 upgrade -$100). But I got over it... mostly. Kind of silly getting upset over promo fliers though. That's just how companies roll these days. I also get the impression that Cake doesn't really do these things to be conniving. It strikes me that the promo/marketing department are just kind... weird/disorganized? They are musicians after all. ;-)
    #17
    slartabartfast
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 16:08:32 (permalink)
    So the objection is that the phrase "last chance to save"  implies that a savings will never be offered again. In that sense, if the company wants to retain the option to lower the price again in the future, they should use a phrase like "this chance to save ends on some date." Good point. Of course one could also consider the possibility that it is not forever that is implied but just "until this particular sale is over." Analysis of a statement should consider the unsaid, tempered by the cultural context of the communication. 

    I assume from some of your other posts that you are more than eight years old, and have been living in some part of the developed world for at least a few years. If so, it is surprising that you should not have a better grasp of the culture. The "last chance to save" phrase is a dead giveaway that this is not intended as a communication from one honest human being to another, but rather one of the magical incantations of the subculture known variously as Marketing or Advertising. When dealing with members of those tribes, it is foolish and potentially dangerous to apply the linguistic analysis one would use to parse a common English phrase. 

    In some cultures it is considered polite to offer a man the use of one's wife. Nevertheless, it can be expected in those circumstances that the guest should politely decline the offer to avoid sometimes severe consequences. When dealing with members of the Marketing clan, it is understood that one will not expect anything said to be truthful in the common sense of the word, except that if one pays the actual price, one will receive something in return. Even then it is not uncommon to find that what one has paid for is not strictly speaking what one may have been led to believe. 



    #18
    backwoods
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 17:29:11 (permalink)
    In some cultures it is considered polite to offer a man the use of one's wife.


    That sounds like a "swinger" "tribe". 


    I take the term "last chance to save" to mean the current offer is about to expire. So when the offer does not expire, but is instead extended you would have to say it is false advertising, if the term "last chance to save" is advertising like you say it is.


    Cakewalk's facebook page is depressing too. It is gaining new followers at a great clip but Cakewalk just repeat themselves too often to warrant visiting it. Every other post is about the LA-2A module. 

     
    #19
    chilldanny
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 18:11:38 (permalink)
    backwoods

    Cakewalk's facebook page is depressing too. It is gaining new followers at a great clip but Cakewalk just repeat themselves too often to warrant visiting it. Every other post is about the LA-2A module.  

    In fairness, it's quite probable that the increase in followers is due to the CA-2A and the great 
    reviews it has received.  It is after all, a pretty sweet plug for the price.
    However, generally I would agree with you.





    As for the deals, I have always felt the "Last chance!" quickly followed by "Extended offer!" 
    marketing strategy has often made Cakewalk appear quite desperate to shift some units.  
    My own opinion of course, and I understand that Cakewalk exists to make money.

    Am I right in thinking that these extended offers only ever apply to Cakewalk products, and
    not third-party products such as those from Overloud, iZotope, PSP etc?

    Just curious and probably entirely wrong



    * Windows10 (x64), Focusrite Safire Pro24, Sonar Platinum (x64) * MacOS High Sierra, Logic Pro X, Ableton Live 9 *
     
    Danny M
    #20
    scook
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 18:18:07 (permalink)
    Nah, I recall last chance offers on at least NI and Overloud stuff too only to have the offer extended or re-introduced. Doesn't bother me a bit. Buy, don't buy, pay retail, complain...it's all the same.
    #21
    SteveStrummerUK
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/18 19:15:48 (permalink)
    FastBikerBoy


    How about they charge you waaaaaaay over the odds for it, break it, and deliver it a year late? I've heard that's great customer service.......


    Fixed

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    #22
    dubdisciple
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    Re:Why would a company send me an email titled "last chance to save"... 2013/05/20 12:07:33 (permalink)
    Would you prefer that Cakewalk and damn near every other software that offers a deadline for saving on a product refuse to ever offer a discount on that product again? How about if they ban ever including any add ons in future versions of Sonar? I find the idea that adding custom colors will lead to this whopping jump in sales laughable. I doubt anyone who has not upgraded to or purchased X2 decided based on that alone.
    #23
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