New biz website

I think the site looks great.  It's easy to use, conveys a consistent message, and it looks very appealing.
 
I might joke about such things, but I would never apply as a prank.  You don't mess with somebody's business.  Also, I'd be too worried that I might be hired.  If that happened, I might have to deliver results.  I don't really see that happening.

Site looks great.
 
No "car fax" offered?
No mileage mentioned on a few?
 
Good photos too.
Off to a great start IMO.
 
 
 
 

spacey
Site looks great.
 
No "car fax" offered?
No mileage mentioned on a few?
 
Good photos too.
Off to a great start IMO.
 
 
 
 

Thanks Michael,
No carfax offered indeed. One of the biggest scams going is the carfax. They are being sued in a large class action suit here in the northeast. It's mostly geared at the advertising they use. Just think about it, and line it up with any business you want to think of.
 
Scenario:
 
Your company Widgetworld sells blue widgets. Widgetfax comes along and starts advertising that they have all the info, good and bad about every blue widget. You should never buy a blue widget until you make Widgetworld pay Widgetfax $40.00 for the info they supposedly have. That's on each and every blue widget. Widgetfax even states that any "reputable" seller of blue widgets will be glad to do this, and if they won't, they are obviously hiding something.
 
Here is my policy on Carfax. If a customer is interested in one of my vehicles, and asks for a Carfax, I will gladly give them all the information they would need to purchase the report. If the vehicle has any history of salvage, flood damage, mileage discrepancy, etc., I will pay them back in cash for the Carfax. They can also have any vehicle they are interested in checked out by a mechanic of their choice. I'll even take it there for them at no charge.
 
 
Randy

 
"One of the biggest scams going is the carfax."
 
Is the carfax info inaccurate?
 
Is accurate info not worth $40?
 
Does the expense of the $40 (for accurate info) have a threshold of practical value? Is 01% of a 4k car too much? Is 0.05% of a 8k car too much? When does a $40 investment pay off even if it just a confirmation of good news?
 
Is it possible that some may simply regard accurate info as impertinent or irrelevant?
 
How much does a $40 increase in overhead turn into at Street price?
 
Can the increase in street price provide value to customers who use the info to anticipate future and near term maintenance and repair expenses?
 
 
 
 
IMO, if it is the case that the info is accurate I would personally find value in getting a chance to choose between a car that was never crashed and enjoyed frequent oil changes and some other car that was never crashed but didn't get fresh oil very often.
 
Another example; Learning if the timing belt/chain was or wasn't RnR'd on schedule will enable some one to predict a total cost of ownership much more accurately.
 
If accurate info is available and a dealer elects not to invest in that info then it seems like the pricing will end up reflecting a decision to manage the risk in the absence of pertinent info.
 
I'm curious to know if the service has been shown to be inaccurate or perhaps incomplete. I've always wondered how it could be complete with so many of the higher quality mechanics seeming to be offline.
 
I get the impression that I am not your market segment and I suppose you know your market well... so I imagine that my perspective may not be pertinent to your business. 
 
I had some misgiving about the generalized statement that Carfax is a "scam". I've personally thought of it as a fair priced service in the past and I'd be curious to know if your opinion is a matter of perspective as a margin measured, sales based business or if it is from some knowledge that the information is of poor or erroneous quality.
 
 
best regards,
mike
 
 
 
 edit spelling

 
Thank you Randy.
 
Best wishes to your endeavor.
mike

I've got my website guy working to put a border between each vehicle. Thanks for the suggestions guys.
 
Randy

The site looks great!
 
Only thing I might consider experimenting with is to make the text a bit larger. This is mainly targeted for the Home page, and I am referring to the detail text under each section. Could also apply to the car detail text in the inventory page. The text looks great, but I found myself straining just a bit (or moving in closer) to read it. Just something to consider for those us not quite with younger eyes anymore.

Guitarhacker
I agree on the carfax stuff. My daughter's car was in an accident and there was a fair amount of body damage. Nothing structural, but the repairs to the front, side and rear panels was in excess of $5k. Almost to the total percentage. The car was repaired to like new condition by a reputable shop.
 
Someone seeing that on a carfax would likely walk on past the car when there is nothing wrong with it.
 
 

I know nothing about carfax, but if was loooking at any car that had been accident damaged to a degree that the repair costs equalled the value of the car , I would want to walk away from it.

After Hurricane Katrina, a lot of the swamped cars from New Orleans showed up on dishonest lots down here.  These flood damaged cars all had clean carfaxes, it was a big news story.   Some dealer, very near to where I lived at the time, was brought up on fraud charges.
 
Carfax is not accurate.
 
 
@ Randy,
 
Your site is not mobile best practices.  Google will rank you lower, even in your local area.   Research it...