Re: How come Omnisphere is never on sale?
2014/04/19 11:34:24
(permalink)
Why does a Cadillac Escalade cost so much more than a GM Yukon, even though they're pretty much the same product? It's about using price to position a product to appeal to well-heeled customers, otherwise known as snob appeal.
I'm sure that Spectrasonics' pricing is part of a conscious marketing strategy, to create an image of exclusivity and therefore desirability. They don't advertise and aren't big on participating in online discussions or social media. You'll never see a "get on our mailing list and win Trillian!" promotion.
It seems to work. Omnisphere is very popular among those who whip up stuff for television. After working with Omnisphere for a while you'll start to recognize familiar patches on TV all the time. Those guys need to create content quickly, but they don't want to sound like everybody else if they can help it. Knowing that Omnisphere isn't in every teenager's bedroom studio is probably attractive to them. (Omnisphere's copy protection has never been cracked, AFAIK.)
Of course, the strategy wouldn't work if the product wasn't also pretty good. It is.
All else is in doubt, so this is the truth I cling to.
My Stuff