What is Bandlab's Business Model?

When one looks at the Bandlab site, it claims that everything is completely free.  Unless the actual business is illegal drug or gun running, "free" is not a business model.  I certainly understand the "dotcom critical mass" strategy where people don't worry about revenues or profits at the outset and figure that will take care of itself later once a critical mass is reached.  Is that what is happening here?
 
Given what the SONAR community has come through with Roland and then Gibson, I'd like to think that adults could have a grown-up discussion about the real business model.  How is Bandlab going to get paid?
 
Right now, they are offering a Soundcound-like service for free. They are offering a music composer's tool for free.  And they are planning to offer a new desktop DAW, giving a free license (at least for the first version) to a large base of former Cakewalk customers.  This all costs money.  Where does the revenue come from?
 
I'd certainly welcome any speculation, informed or otherwise.  Perhaps Mr. Meng can share some of his thoughts with us as a show of transparency.

bitman
Who cares. It none of our business. We're just consumers.

I'm not going to waste any time on it if it doesn't have a solid business model.  I don't need another "Gibson meltdown" a couple of years from now.
 
If you are not interested in how solid the company is, that's OK.  I believe it is a proper concern of people who might run businesses using this product.  And if you don't care, why are you commenting?

iRelevant
Was it helpful to know Gibson's business model ?

Yes.  Absolutely.  Gibson has been on the edge of bankruptcy for 2 years or more.  When Cakewalk cancelled the Mac port, offered free updates for life and pulled Momentum from out of nowhere, I knew it was not happening, so I made other plans and started to go up the learning curve of StudioOne.
 
At this point, we have a company with an introductory level of technology, offering everything for free.  That is obviously not a long term business plan.  I'd like to know how they plan to bring in the money necessary to support and extend a complex product like SONAR.
 
If you are not interested in the business factors, that's OK, but why do you bother posting then? 

they're still working it out