I figured out what the Big Announcement is going to be!!

BobF
Sonar versions released after June 1st, 2016 will scatter files across ALL drives in your DAW EXCEPT for drive 'C'.  Drive 'C' will no longer get any.
 
 

Woot!

Maybe Platinum will be refactored back to the DOS version?

The hover car is finally here?

SONAR on Linux?

BobF
Sonar versions released after June 1st, 2016 will scatter files across ALL drives in your DAW EXCEPT for drive 'C'.  Drive 'C' will no longer get any.
 
 

So it's a major rewrite of CCC?

bapu
Every license comes with a link to the FSF?

Prolly not......the CCC is arse intolerant.

JBlongz
I think its going to be a OS X release! 

Worst possible thing to excite me, for sure.
 
They claim in their announcements that developments will "excite existing customers...".
 
Now if they are going to give me a new Mac every three years and a personal lifetime support person........
 
Nope, still not excited.

I said it upstairs. 
 
The big announcement is about the Orange box for the shipped install media.
 

Or ported to this:

I'd rather have an Orange box. I have 75/75 speed.

BobF
Sonar versions released after June 1st, 2016 will scatter files across ALL drives in your DAW EXCEPT for drive 'C'.  Drive 'C' will no longer get any.
 

And it will continue to get horny and lonely .... until a new DAW comes around!
 
I would (actually) not be surprised if one of these ended up saying things like ... we will store it here in our servers on the cloud, and your version is basically ours ... so it works a bit more like a notebook for a DAW, which in some ways might be interesting as it might bypass your own system's limitations.
 
But I am not sure that I would want to put all my work somewhere else, and one day, after I die, they keep it and steal it from the family, because it was in the small print, and they "benefit" from your work, not your family.
 
I'm too old and paranoid about these things! I admit and Bapu it!

OK, here's my serious answer.
 
Craig Anderton mentioned a while back that it would serve CW to get in on the education market.
 
I think they landed a deal with educators to allow audio students learn on SONAR and since that potentially opens up a new revenue stream for them (students=customers) they can offer lifetime membership to selected customers as an initial cash flow to help fund that educational effort.
 
Someone simply calculated the possible new revenue stream and what it would take financially to get them over that hump.
 
This makes sooooooooo much more sense than a Mac version of the product, to me.
 

The big announcement is that they are sending Ed a new "M" for his keyboard.

BobF
Nice hypothesis Bappers.
 
I'm not sure how that fits with 'making existing customers really happy', or whatever the exact words were.
 
 

Ya, that does throw a monkey wrench into it doanit?
 
Ok, so it's a Mac version of SONAR then.