ampfixer
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Is Sonar now a product placement platform for Gibson?
I can feel the flack already, but this is a serious question. Here's what I have observed:
The recent Braintree release gave us acoustic amp sims but they are described as geared to Gibson guitar models.
We got bass loops, played by Gibson endorsers on Gibson bass guitars.
Craig created an Excellent library for synths, based on the Gibson EB5.
Craig has talked about Gibson wanting him to do Sonar video's but he also mentions that they will need to include Gibson mic's and monitors and Tascam interfaces.
The proposed road trip to Sonar that's heading for Nashville. Why not Boston?, why not Noel?
There is absolutely nothing wrong with any one of these items, but I feel that a pattern is developing that may close off some ideas. For example, is it ok to develop an amp sim (effect chain) optimized for Fender strats? Will Gibson take us down the road with Sonar the way Pro Tools went, optimized for gear the bankers sell?
Craig and Gibson are incredible resources that can push Sonar to the top, but I wonder if I'll recognise it once we get there.
Let the arrows fly folks, I'm expecting it, but please tell me if I'm the only one that's noticed this trend. Cheers.
Regards, John I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps. WIN 10 Pro X64, I7-3770k 16 gigs, ASUS Z77 pro, AMD 7950 3 gig, Steinberg UR44, A-Pro 500, Sonar Platinum, KRK Rokit 6
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Leadfoot
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/21 20:45:22
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I think the reason for the amp sims, eb5 bass library, and the videos using Gibson and Tascam stuff is mostly because Craig has access to those products, being a Gibson employee. As for the Nashville thing, the reason for that was because Craig lives in the area. I don't think Sonar will go the way of Pro Tools, at least I hope not.
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bayoubill
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 00:29:27
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The name of the game is money
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SongCraft
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 00:55:29
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Geared to Gibson by Gibson. I don't think that is really of great concern because its basically a reference point. So, if someone uses a Fender or whatever guitar of good build it should still sound good. With additional plugins -- that's a boatload of options to include for whatever sound one's heart desires. What would be cool right now if someone recorded an A/B (Gibson/Fender) comparison to see how it all sounds -- if both sound fine on their own then what the hey... its cool 
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bitflipper
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 13:08:52
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Gibson makes microphones?
 All else is in doubt, so this is the truth I cling to. My Stuff
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drewfx1
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 13:14:54
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Not for nothing, but the addition of DSD I/O support in the new Sonar smells like "Tascam" more than "customer demand" to me.
But it's not like there weren't Roland tie-ins before and as long as they are only promoting Gibson and not slagging the competition it's not an issue for me.
 In order, then, to discover the limit of deepest tones, it is necessary not only to produce very violent agitations in the air but to give these the form of simple pendular vibrations. - Hermann von Helmholtz, predicting the role of the electric bassist in 1877.
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BobF
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 13:36:57
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☄ Helpfulby Rain 2015/03/22 16:16:32
Instead of a free copy of Sonar when you buy a Roland something, maybe we'll get a free Desert Burst Gibson LP Supreme when we buy Sonar Platinum.  
Bob -- Angels are crying because truth has died ...Illegitimi non carborundum --Studio One Pro / i7-6700@3.80GHZ, 32GB Win 10 Pro x64 Roland FA06, LX61+, Fishman Tripleplay, FaderPort, US-16x08 + ARC2.5/Event PS8s Waves Gold/IKM Max/Nomad Factory IS3/K11U
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slartabartfast
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 15:00:56
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The name of this particular game is SYNERGY, a business buzzword that explains why Cakewalk has been purchased by companies that make audio gear and instruments a couple of times in the last decade, instead of by companies that actually produce baked goods. The idea is that the customers, and managers who are used to one way of transferring money from wannabe musicians to corporations will find it easy to pull off the same trick in a related business.
Perhaps the best known example of synergy was the buyout of Time Warner by AOL in 2000 for 182 billion. How could an overvalued little company that had inflated its share price on the promise that everyone would be too dumb to find the internet without them, and a giant cable company that owned the wires they would undoubtedly have to use to get there be less than a money machine?
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MandolinPicker
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 15:55:11
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The stuff I have seen is not a worry for me. When your company is purchased by a major corporation, expect to have to push their other products. It doesn't seem to be as bad as a NASCAR race car sponsorship (the "Craig Anderton Gibson bass guitar EB5 Tascam Sonar Platinum DAW feels good today and we think we have a shot a making this album a number 1 today."). There is also no lockout/lock-in (the "sorry, unless you purchase the Gibson USB interface Sonar won't work" or "We see you have Brand X synth installed, so certain features of SONAR are no longer available"). As long as we don't see this begin to creep in, it just seems business as usual.
The Mandolin Picker "Bless your hearts... and all your vital organs" - John Duffy "Got time to breath, got time for music!"- Briscoe Darling, Jr. Windows 8.1, Sonar Platinum (64-bit), AMD FX 6120 Six-Core, 10GB RAM
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michaelhanson
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 16:56:57
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I guess I can't see Gibson promoting Fender.....wouldn't that be a little odd?
I like Bob's idea.
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Dave Modisette
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 21:49:57
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At least Sonar doesn't require you to have a Les Paul plugged in or major features won't work.
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SongCraft
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 23:46:30
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Dave Modisette
At least Sonar doesn't require you to have a Les Paul plugged in or major features won't work.
LOL! That be one heck of a dongle
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Kamikaze
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/22 23:57:26
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It does seem the Gibson side of Sonar is self contained under the Anderton umbrella in Braintree. I think the relationship is a lot more grey than Craig makes out. When he says that something he provides was done for free, but he on the payroll of Gibson and it to me comes under marketing.
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michaelhanson
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/23 07:12:48
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I don't know, we all do things above and beyond for the companies we work for, with out really getting direct compensation for it. I am sure that Craig wanted to add that content for our benefit. In the long run, it pays off. My name is on a patent with my company, but I will never see the monetary rewards associated with the patent.
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Zonno
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/23 18:48:02
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Dave Modisette
At least Sonar doesn't require you to have a Les Paul plugged in or major features won't work.
If a Gibson guitar is required, I will be glad pay $149 to upgrade my Epiphone to a Gibson....
Cakewalk, Reason 10, KOMPLETE 11, BIAB 2018, Roland OctaCapture, Finale 26, PCR-300, HP ZBook, Guitars __________________ Any text above is a random collection of characters which bear no meaning whatsoever. The reader will be held liable for any damage due to interpretation of these characters.
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jbow
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/25 09:46:17
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bitflipper
Gibson makes microphones?
Yes. http://neatmic.com/ click on the little black thing on the bottom left of the page. I wouldn't consider one of their monitors. They might be good but I would never get past the thought that I might be paying extra for the flame maple front... besides, I don't care for flame maple. I'm not sure I would buy a microphone that looks like a bee either, but that's just me. I may change my mind on the mics if the price is right and the reviews are good.. but not the monitors. I bet they will sell like pancakes though.
Sonar Platinum Studiocat Pro 16G RAM (some bells and whistles) HP Pavilion dm4 1165-dx (i5)-8G RAM Octa-Capture KRK Rokit-8s MIDI keyboards... Control Pad mics. I HATE THIS CMPUTER KEYBARD!
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Karyn
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/25 10:23:03
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Flat and you have to flip them regularly? 
Mekashi Futo. Get 10% off all Waves plugins.Current DAW. i7-950, Gigabyte EX58-UD5, 12Gb RAM, 1Tb SSD, 2x2Tb HDD, nVidia GTX 260, Antec 1000W psu, Win7 64bit, Studio 192, Digimax FS, KRK RP8G2, Sonar Platinum
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jbow
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Re: Is Sonar now a product placement platform for Gibson?
2015/03/25 11:53:18
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I hear they sound sweet...
Sonar Platinum Studiocat Pro 16G RAM (some bells and whistles) HP Pavilion dm4 1165-dx (i5)-8G RAM Octa-Capture KRK Rokit-8s MIDI keyboards... Control Pad mics. I HATE THIS CMPUTER KEYBARD!
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