It is not an iThing or an app - but it's also not ST3.... New from IK today

New T-RackS Custom Shop featuring classic British EQ models released
T-Racks Models EQ 73 and EQ 81 give engineers the authentic sound of classic British consoles

 
We are happy to announce T-RackS CS 4.6, the newest release of the ubiquitous T-RackS CS (Custom Shop) mixing and mastering plug-in and standalone tools that features two new must-have British EQ models that provide the warmth and tone heard on countless recordings around the globe:  the EQ 73 and the EQ 81.
 
EQ 73
The new T-RackS EQ 73 model is based upon a classic British hardware unit that is universally acknowledged as the most used preamp in music recording history. The original “class A” device has a sonic signature almost instantly recognizable to engineers and recording enthusiasts the world over. Thanks to its unique and innovative circuitry the signal passing through it becomes thick and bold making every instrument stand out with audible fullness.  The T-Racks EQ 73 model captures this nuance so that even in the DAW environment the tone stays intact.
 
The EQ 73 is an extraordinary EQ, and our engineers went the extra mile to make sure the part of the preamp circuitry functionality was captured as well — a feature no other emulation on the market has included.  The interaction between the preamp and the EQ section is what makes this legendary EQ so desirable.  The gain range is so wide that many color shades can be found. At lower settings it adds some harmonic coloration that will make kicks or snare fatter and punchier. Going up the gain hill moves it into downright distortion with an analog saturation rarely found in DAW plug ins. This is a killer function that adds that elusive "analog" character to a sterile sounding track, or provides a new creative effect.
 
EQ 81
Following in the footsteps of its older sibling, the EQ 81 takes the word versatility even further; the EQ section is composed of 4 independent frequency bands, rounded out by high and low pass filters to eliminate unwanted frequencies from the signal.  This EQ powerhouse is at home in practically any mixing work where there is the need to sculpt the tone of a track with precision and musicality.  Plus, adding to the versatility is the ability of the high and low shelving bands to become peaking type if needed.
As with the EQ 73 model, IK Engineers made sure the preamp circuitry modeling was ultra-accurate and usable. It’s class A/B circuit design delivers another range of tonal coloration, and while the EQ section is so accurately modeled in the EQ 81, its interaction with the preamp stage is what really sets the module apart providing identical sonic hardware performance not found in other digital models. Countless hours were spent not only in making sure the EQ curves are dead-on accurate, but that the preamp response and overall module interaction was faithful to the original hardware unit.
 
Both the EQ 73 and the EQ 81 models have the dual concentric knobs found on the original units “separated” for easier and faster shaping, and the unit offers improved readability of the knob positions for quick adjustment.
 
Pricing & Availability
The T-RackS Model EQ 73 and Model EQ 81 are available now from the IK Multimedia web site or the T-RackS Custom Shop for an introductory price of $124.99/€99.99* or 125 Custom Shop Credits.  All T-RackS processors are also available for separate purchase from the IK Multimedia web site. T-RackS CS (Custom Shop) is a free application that can be downloaded after registration from IK Multimedia’s T-RackS.
*Excluding taxes.
 
To learn more about EQ 73 click here

To learn more about EQ 81 click here

To download T-Racks Custom Shop for free click here
 
More Resources:
Read the full Press Release

So if I have this on the front end, and get Britson for the backend, I will have the same board as Dave Grohl???

BTW...Obi, IK is missing the Mark here again...

This should be included in the British Bundle...that would make current British Bundle owners
very happy, and encourage others to upgrade or buy the BB....following in the "Waves" BM...

Instead...intro priced at $100 each....hmmm...no....sorry...that will force most to wait for a sale...
and again you lose sales...

Someone there needs to wake up and smell the coffee IMO....
 

Obi can't catch a break...
 
Rocky

IK_Multimedia
Try running Custom Shop from within T-RackS (not the application itself) the first time after you install the latest version of T-RackS and if that doesn't help, support can see what's going on for you and get you up and running smoothly.  http://www.ikmultimedia.com/support

Wasn't a problem...I already had 1.5 downloaded so reinstalled that and all is well...just seems kind of odd behavior,
as the T-Racks installer installs Custom Shop when it runs...but then I have to updated it back to the 1.5 version,
so maybe they've got 1.4 packaged with the TR Installer...IDK....

I'd like to get the Neve EQs, but $250 for the pair is a bit much (IMO).

Yeah, I thought it was $125 for both and still thought that was too much. Ouch! I'll make do with Pro-Q and my other 15 EQs.

We always procure the original hardware and spend months meticulously modeling these units to bring a premium plugin to the market at a fair price.  These aren't even considered premium prices by many (nor do the plugins require some expensive DSP-based card or a USB dongle or even an update plan) but we do feel that they are definitely premium quality, standing shoulder-to-shoulder with (or above) top plugins in the industry, and they are priced moderately for how good they sound.

First, I'm sure they are premium quality. Second, I know you spent time and man hours producing them. Third, welcome to the new paradigm...they are still waaaaaaaay to expensive. Sorry. $50 is the new $300.

Yep, they make quality stuff...no doubt. I was hoping they would just scrap the whole jampoints and credits thing. Everytime I think about buying an IK product (and I have many) I have to stop and think about all of the different scenarios for 15 minutes. 

One additional problem that IK (and to greater or lesser extent other companies) faces is that if you are continually deeply discounting your plugs via "incredible sales" or group buys you are basically telling folks that the no brainer price is THE price of your software. Companies like UAD almost never severely discount their plugs...likewise folks like FabFilter who rarely run sales, so that when they do it's a real opportunity. IK seems to want their cake and to eat it too. My take is that they have positioned themselves...stupidly and like it or not...in the middle of the market and should price their offerings accordingly. With their current high to low pricing structure they run the risk of becoming just another laughable Crysonic. And that is something no serious software company wants.

You get JamPoints for the product you purchase in our promotions (just not for the bonus items that are free during the promo).  You should contact support if there was an issue, they would help.
 
So has anybody actually tried them to come to the conclusion that they aren't worth what we're asking in your opinion?  Thank you for your assessment of our pricing and future, but we've been at this for 17 years and don't have plans to leave the MI market nor do we shoot in the dark - we use the years of data and experience in the industry and typically shoot even lower in pricing than we should based on that data.

vintagevibe
People should check out prices of UAD, Sonovox etc...  TRacks is as good as anything out there and the prices are more than fair.  That doesn't mean everyone can always afford every new plug-in at any given time.

Agreed on the quality...
 

yorolpal
First, I'm sure they are premium quality. Second, I know you spent time and man hours producing them. Third, welcome to the new paradigm...they are still waaaaaaaay to expensive. Sorry. $50 is the new $300.

I'm kinda in this boat.
 
I know they are good.
 
But for what I need, I think I will take the FF "Timeless" delay instead of one of these.
 
[edit] I will upgrade the TRC. Thanks for that info Obi.

Had a chance to try & both sound very nice. 73 for easy & classic vibe, 81 more detailed work.
Nice high end & punch, musical. There's not so much coloration & it will work on just about any material including orchestral.
These will replace more Nebulas instances which is always good for my workflow.

As far as the price there's no gun to my head. The quality's there, not overpriced compared to other top vendors.
One can always wait for a future sale promos, which we all know there will be.

Good job on these.