LONG - Have the forum demographics been analysed?

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ampfixer
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2012/06/18 01:52:38 (permalink)

LONG - Have the forum demographics been analysed?

I know it's not a typical question, but I have 25 years experience in data analysis and descriptive statistics. I wasn't always ans ampfixer.
 
I think it would really help a lot of people, not the least Cake, if we could acurately describe the X1 followers. It could be done without any names, but lots of details that would help form a pretty accurate description of the user base. The Cakewalk forums users are numerous enough to be a good representitive sample of the greater population.
 
Typical questions would be: (answered confidentiall)
 
Age
Sex
Years experience
 
Professional
Semi-Pro
Hobbyist
 
Instrumentalist
Song writer
Engineer
Producer
 
Primary genre
 
Platform of choice
 
Key selling points
    QUality
    Ease of use
    Compatibility
    Bundled content
    Customer Service
    Cost
 
The top 3 things you would improve if you ran the company
Percieved value (basically all the stuff above, taken as a whole.
 
This type of analysis was a critical part of product realization and continuous improvemnt.
 
Maybe you think this is worthless but I can see a lot of people that could benefit from the final product. I'm sure Cake has conducted something like this, If they haven;t they should fir the boss. Certain companies that advertise here are obviously nof working the system ti it's full affect.
 
What do you think? I love to hear from some higher up Cake staff but don't expext to. Feel free to post your thoughs and if you'd rather not share on the forum judt PM me.
 
 
 

Regards, John 
 I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps.
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    Bub
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 12:38:45 (permalink)
    ampfixer

    I'm sure Cake has conducted something like this, If they haven;t they should fir the boss.
    Personally, I'd rather tar and feather him, rather than fir him.

    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
    #2
    ampfixer
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 12:40:28 (permalink)
    No Bub, it gets cold in Boston during the winter. Fir the bugger.

    Regards, John 
     I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps.
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    #3
    Bub
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 12:55:05 (permalink)
    ampfixer

    Typical questions would be: (answered confidentiall)
     
    Age
    41
    Sex
    Male
    Years experience
    >20
    Professional
    Semi-Pro

    Hobbyist

    Instrumentalist
    Song writer
    Engineer
    Producer

     
    Primary genre
    Country ... real country. Not the V-vocalled crap they are passing for country on the radio today with a cheesy sample of a crappy fiddle buried in the background so they get airplay on the 'country' stations.
     
    Platform of choice
    PC
    Key selling points
        QUality
        Ease of use
        Compatibility

        Bundled content
        Customer Service
        Cost

     
    The top 3 things you would improve if you ran the company
    Stability. Updates to bundled software. Get rid of the Pro Channel as a permanently embedded VST. Make it so it can be uninstalled, and make it so it can be used in any host like Guitar Rig for example.
    Percieved value (basically all the stuff above, taken as a whole.
    I dunno. I just want it to work, and a lot of it doesn't. Tired of spending my time learning my way 'around' Sonar, rather than learning my way around Sonar.

    Amp ... this thread has the potential of getting very ugly ...

    So  ...

    Here's my disclaimer ...

    My responses are my opinion ... I was asked what I thought. It's not up for debate or ridicule, and the same applies to everyone else who responds, regardless of whether their input differs from mine, or mine differs from theirs, theirs from the next guy, and that guys from the previous guys. (Or gals).



    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
    #4
    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 12:59:33 (permalink)
    I did an analysis of the data.

    Bapu.

    'Nuff said.
    #5
    Starise
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:02:39 (permalink)
     Age- old enough
     Sex- yes
     Years experience- Isn't this a little personal?

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    Bub
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:14:35 (permalink)
    Starise ... get your genitals out of your head!

    Wait a minute, that didn't come out right.

    You know what I mean!



    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
    #7
    Starise
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:19:27 (permalink)
     Your right why does my head always go there? 

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    Bub
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:25:51 (permalink)
    Starise

      Your right why does my head always go there?
    I dunno. Probably explains why you never leave the house though.

    Speaking of leaving the house, I was threatened with the prospect of divorce if I didn't replace the trim on the inside and outside, of all 4 basement windows today. So I probably should go finish that.

    Outta here ...



    Man, it's 90 degrees with 25MPH winds. Doh!





    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
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    John T
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:30:08 (permalink)
    Back of a napkin maths here, but there is basically no way this forum's membership meaningfully represents the user base. If you look up Cakewalk on Hoovers.com, you can see they have Cakewalk Inc as doing bout $8.5m a year in sales. (Note: don't normally like to get into speculating about Cakewalk's business, but this is public information). So then take a guess on what the average customer spends on Cakewalk stuff. When you factor in all the low price and entry level products, I'd bet on the ARPU being something around $100 to $200. Even towards the high end of that, you come out with something like 50,000 annual customers. The active user base here seems to only be a few hundred at most. Regularly posting, even less.

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    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:31:38 (permalink)
    John T


    Back of a napkin maths here, but there is basically no way this forum's membership meaningfully represents the user base. If you look up Cakewalk on Hoovers.com, you can see they have Cakewalk Inc as doing bout $8.5m a year in sales. (Note: don't normally like to get into speculating about Cakewalk's business, but this is public information). So then take a guess on what the average customer spends on Cakewalk stuff. When you factor in all the low price and entry level products, I'd bet on the ARPU being something around $100 to $200. Even towards the high end of that, you come out with something like 50,000 annual customers. The active user base here seems to only be a few hundred at most. Regularly posting, even less. Posting 24/7 = Bapu.

    CH'd.
    #11
    Bub
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:39:20 (permalink)
    John T


    Back of a napkin maths here, but there is basically no way this forum's membership meaningfully represents the user base.
    I agree.
    When you factor in all the low price and entry level products, I'd bet on the BAPU being something around $100 to $200.
    Fixed. No need to thank me.



    Man, I really gotta go.

    Doh!




    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
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    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:44:21 (permalink)
    Bub


    John T


    Back of a napkin maths here, but there is basically no way this forum's membership meaningfully represents the user base.
    I agree.


    Bub's read all my posts. It's the only way he could agree with you John T.
    #13
    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:45:37 (permalink)
    John T


    When you factor in all the low price and entry level products, I'd bet on the ARPU being something around $100 to $200. 
    This is prolly a correct estimate.
    #14
    John T
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:47:05 (permalink)
    I suspect it's high, actually. Now upgrades are not annual, there are no doubt plenty of long-term, always-upgrade people spending a lot less.

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    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:49:43 (permalink)
    But "averaging" should account for all that.

    Besides, it's a nit. Cut it half and you still have 25,000 annual customers (+1 if Bub upgrades to X2).


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    Starise
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:50:03 (permalink)
     Thats in the ball park for me but far more than that in Roland Boss  hardware products.

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    #17
    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:50:49 (permalink)
    Too bad they can't include Scott's books in their sales figures.
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    John T
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:52:09 (permalink)
    Yeah, that's kind of the point; you can juggle lots of parameters and still get nowhere near a few hundred people being a representative sample size.

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    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:54:28 (permalink)
    For me it's fair to say that from SONAR 6 through today (I did buy all the PC modules, one or two at $10, IIRC) I'd say I'm in on the $200 side of things. 

    But as releases stretch further and are cheaper it's no wonder CW is trying to appeal to broaden their youth market.  They may well lean towards the $100 (or lower) end in the coming years (assuming the Mayans were wrong).

    post edited by bapu - 2012/06/18 13:56:12
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    bapu
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 13:55:30 (permalink)
    John T


    Yeah, that's kind of the point; you can juggle lots of parameters and still get nowhere near a few hundred people being a representative sample size.

    Or the twelve few of "us" in the CH.
    post edited by bapu - 2012/06/18 14:03:50
    #21
    ampfixer
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 15:15:48 (permalink)
    I still think there are enough people to form a representitive sample. The TV industry has been using a few thousand people as a sample for millions of viewers. The formulas used can be modified to reflect a population (everyone) or sample. I wish there was somebody at Cake to discuss this with. They could send the questions to all registered users, and if they only had a 25% response it would still provide enough raw material.

    Regards, John 
     I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps.
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    #22
    UbiquitousBubba
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 15:23:18 (permalink)
    I can't envision a world in which I would be included in a sample of any kind.  Researchers tend to ask me to leave saying that I'm "Skewing their Test Results" or "Dropping Average Scores to an All Time Low", or "Getting on their Last Nerve". 
    #23
    jamesg1213
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 15:40:11 (permalink)
    I've done some extensive analysing of the forum's demographic and the results are just spooling out of my machine. Here we are.. 67658 middle aged blokes and 6 women.

     
    Jyemz
     
     
     



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    Beagle
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 16:08:41 (permalink)
    jamesg1213


    I've done some extensive analysing of the forum's demographic and the results are just spooling out of my machine. Here we are.. 67658 middle aged blokes and 6 women.


      you're using the term "middle age" a little loosely, too...

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    craigb
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 16:13:07 (permalink)
    Beagle


    jamesg1213


    I've done some extensive analysing of the forum's demographic and the results are just spooling out of my machine. Here we are.. 67658 middle aged blokes and 6 women.


      you're using the term "middle age" a little loosely, too...


    Maybe he means "looking like they belong in the Middle Ages?"

     
    Time for all of you to head over to Beyond My DAW!
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    ampfixer
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 17:53:28 (permalink)
    Beagle


    jamesg1213


    I've done some extensive analysing of the forum's demographic and the results are just spooling out of my machine. Here we are.. 67658 middle aged blokes and 6 women.


      you're using the term "middle age" a little loosely, too...


    Indeed. I tend to refer to myself as middle aged and a half. 55 is the new 40. Except for Beagle where 55 is actually 385. I guess he's on the wet food now.

    Regards, John 
     I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps.
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    #27
    craigb
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 19:38:25 (permalink)
    I used to have a secretary that said "Middle age is ten years older than whatever I am and any time."  (She was about 50 then.)  I like that line.

     
    Time for all of you to head over to Beyond My DAW!
    #28
    Beagle
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    Re:LONG - Have the forum demographics been analysed? 2012/06/18 23:29:22 (permalink)
    ampfixer


    Beagle


    jamesg1213


    I've done some extensive analysing of the forum's demographic and the results are just spooling out of my machine. Here we are.. 67658 middle aged blokes and 6 women.


      you're using the term "middle age" a little loosely, too...


    Indeed. I tend to refer to myself as middle aged and a half. 55 is the new 40. Except for Beagle where 55 is actually 385. I guess he's on the wet food now.


    is that like a "liquid diet"? 

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