Well - I already made the switch to Cubase 9.0 (Now 9.5), since April this year. There where a few reasons for that.
I have used Sonar since I started with Home Studio 6 XL (I was also using Project 5, and even now it still runs on Windows 10), and have gone for the full Prof Sonar version since 8.0. Contrary to a lot of users I liked the step to the "X" series, simply because that interface was more to my likings. I also bought most of the console plugins and instruments. Somewhere in 2015 I opted in for the subscription and have gone to Platinum Pro. I started using Cubase LE (and then Artist) around the same time.
For me some alarm signs start ringing when I saw those life time subscriptions. I could not imagine that letting your core costumer base pay a one time fee would be a sustainable model to generate income. Even if you try to sell additional plugins (like FL-Studio does), the user base is too small (compared to FL-Studio) to generate a steady income. All this made me feel uneasy.
On top of that (and I must be honest here) as a mostly keyboard player and MIDI user, I realized that Cubase just was simply better in that department than Sonar. I dabbled around with the trial version of Studio One, but their MIDI implementation is simply just not up to par with Cubase.
And added to that, the cost of staying updated with Sonar was simply more expensive than Cubase. Even with reduction as long time user the yearly cost of Sonar (€162.60 a year) was more expensive than Cubase (alternating a yearly cost of €60 for .5 updates one year and €100 for .0 updates another year, so €160 for two years in total). The math is simple. Pay €160 for two years of updates of Cubase, or pay even more (162,60) for only one year of updates of Sonar. And so - The jump from Sonar to full time Cubase (well almost - I also use Ableton Live but not that much), was made.
And what saddens me most is that Cakewalk (in my perception) had a winner in their hands with Project 5. Take a look at Bitwig, and you can see the striking similarity in interface setup (no not the graphics, but the core idea). Project 5 could have been at the same place (and even farther developed) as Bitwig is now, and given the "new" user base of DAW's this latest years, Project 5 could have done even better than Sonar. Really a pitty that Cakewalk stopped development.
Anyway - I made the jump to full time Cubase, and I must say I am very happy with that choice.