• SONAR
  • Endorsement (p.2)
2016/08/23 17:08:11
chuckebaby
is there anyone endorsed by cakewalk ?
I don't think so. I know cake does articles on DAW users, musicians, exc. but I don't think they endorse those users.
 
I would look into guitar string company's
2016/08/23 17:11:32
bapu
If CW did articles on banal posters I'd be the first. Followed by me. And then wrapped up with me.
2016/08/23 17:55:07
outland144k
chuckebaby
is there anyone endorsed by cakewalk ?
I don't think so. I know cake does articles on DAW users, musicians, exc. but I don't think they endorse those users.
 
I would look into guitar string company's




Right. And kind of my point.
 
Herbie Hancock, Stevie Wonder, et al., endorsed synthesizer manufacturers like Kurzweil, Korg, or whatever. Kurzweil and Korg didn't bother "endorsing" Herbie or Stevie as it would have been a bit "after the fact": they were already recognized as great musicians.
 
It would be like Fender endorsing Eric Clapton or Stevie Ray Vaughan. Or Tropicana endorsing Michael Phelps or Simone Biles. Endorsement goes the other way.  

 
Granted (as evidenced by my posting the pictures of the (ahem) "artists" above in my previous post, we've come to the point where (particularly) young (and apparently "babe-a-licious") musicians may seek to endorse a product because of the inherent promotional value of the same (as in the "she must be a great player because she promotes such-and-such, and such-and-such has got to be a great product because she promotes it" type of circular reasoning that market types push and expect us to believe), but I don't think we're to the point yet where the manufacturers endorse the artists. Maybe, we will get there if the general cheapening of achievement in the arts via promotion and meaningless awards for "talent" (e.g., the Smithsonian Thelonius Monk Awards) continues unabated.
 
Remember the "good old days" when musicians would prove themselves on the club circuit and work up through better venues? Maybe we could try that again. We didn't need an "award" (or even the Downbeat poll) to tell us who was to be respected; we knew because we heard their work and it impressed us. The polls reflected the opinions of the listeners, not vice versa.

 
What a concept: real achievement before notoriety. Whoa!
 
It was often a long and hard climb, but at the end, one knew what one really had.
 
BTW, this is what a jazz saxophonist really looks like (both also from the LeBayle site):

 

 
or...
 

 
 
I'm not opposed to endorsements, but let's make sure they mean something. And that means that they come from someone who has paid their dues.
 
And actually prefers the endorsed products.

 
 
 
 
 
 
 
2016/08/23 18:20:35
slartabartfast
Brian Walton
 
Making .05 per recording is only $50,000 which is pretty much equal to the average salary in the US by most reports.  Which is also about average for a recording engineer.  
 
If recording is your full time job, most would hope to be seeing a million recording sold across their customer base, or close too it to keep afloat.  



There is certainly ambiguity about "sell" and "recording," but the source for $0.05 is puzzling. Streaming (which is certainly not a sale of a recording) is orders of magnitude less than .05 per play--more like $.001 if the artist does not split with a recording company. An artist's cut of a "traditional" recording contract for physical media is in the range of 10-20 % of the retail sales price of a CD--say $1.50+ per album. And direct "sales" of MP3 downloads via the internet at $.99 per song usually yield the artist at around $0.60.
 
I assume the OP is not expecting Cakewalk to endorse him for being the recording or mixing engineer or "producer" on someone else's work.
2016/08/23 23:18:18
Larry Jones
outland144k
Seriously, though: users endorse products they (hopefully) believe in and use, right? Manufacturers simply have groups of artists that endorse their products; they don't endorse the artists, per se.
 

You are technically and linguistically correct, but remember we are dealing with musicians here, not necessarily the most grammatical folks. "Endorse," "endorsement," and the very popular "endorsement deal" are expressions that have come to mean whatever the speaker wants them to mean, and it's been going on far too long for you to be complaining that people are using the term wrong.
 
What I want it to mean is that Gibson gives me a bunch of their ridiculously overpriced fancy guitars and sends me on a tour of medium sized venues in exotic locales around the world, of course paying for transport, lodging, sidemen, etc.
 
They can endorse me, or I'll endorse them, whatever they want.
2016/08/23 23:31:04
Anderton
Larry Jones
 
You are technically and linguistically correct, but remember we are dealing with musicians here, not necessarily the most grammatical folks. "Endorse," "endorsement," and the very popular "endorsement deal" are expressions that have come to mean whatever the speaker wants them to mean...[snip]



Excellent point, and it leads into my question...what would an "endorsement" from Cakewalk look like? What would the artist expect from an "endorsement," and what would they offer Cakewalk in return?
2016/08/24 00:19:20
outland144k
Larry Jones
outland144k
Seriously, though: users endorse products they (hopefully) believe in and use, right? Manufacturers simply have groups of artists that endorse their products; they don't endorse the artists, per se.
 

You are technically and linguistically correct, but remember we are dealing with musicians here, not necessarily the most grammatical folks. "Endorse," "endorsement," and the very popular "endorsement deal" are expressions that have come to mean whatever the speaker wants them to mean, and it's been going on far too long for you to be complaining that people are using the term wrong.
 
What I want it to mean is that Gibson gives me a bunch of their ridiculously overpriced fancy guitars and sends me on a tour of medium sized venues in exotic locales around the world, of course paying for transport, lodging, sidemen, etc.
 
They can endorse me, or I'll endorse them, whatever they want.



Actually, it's only on this forum that I've heard the term turned on its head as it is here. I believe it occurred when the OP set the terms of the question. Everyone just followed suit in the thread, not questioning the use of the terminology. Can you actually quote another musician stating that "he" or "she" was endorsed by a company? I can't think of one musician to so claim. OTOH, musicians endorse products all the time (and are happy so to do as it generally means the exchange of goods and/or cash).
 
Especially given the fact that you've already admitted to the error, I actually and certainly can complain if I want to.  And language does count for something.
 
                                                                                   
 
               
"When I use a word,' Humpty Dumpty said in rather a scornful tone, 'it means just what I choose it to mean — neither more nor less."
"The question is," said Alice, "whether you can make words mean so many different things."
"The question is," said Humpty Dumpty, "which is to be master— that's all."
 
Or one can be more like Voltaire and insist on the definition of terms, if one must. Then we can proceed in meaningful conversation.
 
But complaining? That's definitely within my purview.
 
 
 
2016/08/24 07:05:59
Hatstand
I had an endorsement deal with a well known microphone manufacturer for a number of years which meant I got free microphones and they got the occasional snippets about my associations with particular artists. So it can be a two way street but I cannot see much value in this for DAW users/companies given the cost of the products being way lower than for example the cost of sets of high end mics, instruments or hardware.
 
p.s. now all I get is a Season's Greeting card once a year :(
2016/08/24 13:48:48
Brian Walton
slartabartfast
Brian Walton
 
Making .05 per recording is only $50,000 which is pretty much equal to the average salary in the US by most reports.  Which is also about average for a recording engineer.  
 
If recording is your full time job, most would hope to be seeing a million recording sold across their customer base, or close too it to keep afloat.  



There is certainly ambiguity about "sell" and "recording," but the source for $0.05 is puzzling. Streaming (which is certainly not a sale of a recording) is orders of magnitude less than .05 per play--more like $.001 if the artist does not split with a recording company. An artist's cut of a "traditional" recording contract for physical media is in the range of 10-20 % of the retail sales price of a CD--say $1.50+ per album. And direct "sales" of MP3 downloads via the internet at $.99 per song usually yield the artist at around $0.60.
 
I assume the OP is not expecting Cakewalk to endorse him for being the recording or mixing engineer or "producer" on someone else's work.


 Different engineers work different rates, but getting 5% on a digital track sale at .99 a pop for a recording would be more than reasonable.
 
If you are an artist that is also the recording engineer (user of the DAW) to produce your work, you are the exception to the business model in most professional circles.  Even those with some familiarity to hack out a demo on it, if you are looking to sell your product to the masses, you still get a pro to do the recording/editing/production end of things.  
 
 
2016/08/25 00:42:46
outland144k
Hatstand
I had an endorsement deal with a well known microphone manufacturer for a number of years which meant I got free microphones and they got the occasional snippets about my associations with particular artists. So it can be a two way street but I cannot see much value in this for DAW users/companies given the cost of the products being way lower than for example the cost of sets of high end mics, instruments or hardware.
 
p.s. now all I get is a Season's Greeting card once a year :(




I was on the road with Stan Kenton (his last band before he passed on). One of the older saxophonists told me how, several years before, Yamaha had given the entire sax section new saxes. They were elated to have received them, but after a couple of months, all decided to go back to their original saxes as the metallurgy was weak (Yamaha does a better job on this score now) and the horns would not sustain an adjustment for repairs. After that, Geoff Lawton gave the entire sax section free mouthpieces. This arrangement fared a bit better, as at least a couple of the sax players decided that the mouthpieces were just what they wanted. The others, however, were upfront with Mr. Lawton (as all also were with Yamaha) about not being able to endorse the mouthpieces anymore.
 
Neither company attempted to get an endorsement with the band when I was on the road with the band, unfortunately. In Lawton's case, such would have been easy with me as I was using one of his mouthpieces on my own.
 
I did get a Christmas card from Ronald Reagan once (my brother's then girlfriend was in his secretary pool in the White House, and he extended the courtesy to them to send Christmas cards to any two acquaintances they chose). I didn't even have to endorse him.
 
Boy, I wish I still had that Christmas card. It probably would have been worth something.
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