All the speculation and doubt and concern over the last three fiascos have been the result of treating us like children. (X1, subscription and monthly payments, and now life-time “free” updates.)
Six months ago did some professional marketing person in the room ask, “What happens if we don’t meet our summer goal? What do we do then?”
Did someone really say, “Well since it will be close to the holiday sale season we will just extend our offer for another 4 months.”
Did a real marketing professional ask that? Or do no such persons work for CW?
More “reasonable” speculation: “The CW managers did not meet their goal for the summer special so they blamed it on the users’ demand for more so they can reach their goals.”
How about you just tell us the truth????
Treat us like adults. Do you really think your great idea about crowdfunding lifetime updates is unique?
Tell us the Truth!!!!!!
You failed to meet your goals and you really want to prove yourselves correct in the eyes of your bosses. Hence another four months of speculation and waiting and wondering,…..
Two significant fiascos under Gibson’s “guidance” in less than three years. I was hoping for more from Gibson’s supervision.
Tell us the truth.
One of the original emails indicated great things were to happen on September 1. What we got was a lame extended promotion as the result of “user demand.” Total dog-stuff. Who are these people employed in marketing who have allowed this to happen again? Cakewalk is NOT supposed to be like Ronco. “Wait there’s more!”
Tell us the truth. Treat us like adults and we will respond as such.
The point of the yearly subscription (which membership is) is to avoid the insanity of constant, and “holiday,” promotions. Yet, here we are again. Just as we have always been. Over, and over, and over.
Stop the promotions. Set reasonable prices for all products and STOP special sales. These promotions only result in users being pissed having missed the sale. This is just stooopid. A waste of EVERYBODY's time. Just stop it.
Tell us why you want to raise lots of money via the lifetime support offer. Tell us the truth. You will gain more user loyalty and more user respect than with this stupid, “trust us” stuff.
Tell us the truth.
NO other group of managers in any other company cares what you guys are trying to keep secret. That is so last century. An extremely small number of audio software users will change programs based upon some little bitty changes and improvements.
The fastest growing, and most profitable, companies tell the truth to their customers.
Treat us like adults and we will respond as such.