Cakewalk had no idea what to expect when they introduced lifetime updates, which was a great deal to reward the loyal Platinum members. But Cakewalk didn't want to commit to doing it forever, so they put a time limit on the offer.
If it had been an indefinite period of time some people some would have complained that they couldn't plan accordingly.
If it had been shorter, some people would have complained they didn't have enough time to get their finances together.
If it had been longer, it would have been problematic if too many people bought at the incredibly low prorated price.
As August 31st drew closer Cakewalk received a lot of emails from people who couldn't afford to buy before the deadline ended, and were unhappy. Many wanted to know if there was any chance there would be a special. Cakewalk said sorry, the offer would end on August 31st. Which it did.
But even though some people will always prioritize being dissatisfied no matter what a company does, Cakewalk does like to keep the majority of the customer base happy. So they created a new offer which wasn't as good a deal, but still allowed people to have lifetime updates through the holiday season.
One would assume
most people would think "That's cool, there's a company that's really considerate and listening to the people who couldn't afford the original Lifetime Update offer. It's fair that many (or most) of them will have to pay more. After all, they missed out on the original deal."
But obviously, not all people.