There were once three cars: A Ferrari, A Porsche and a Rolls Royce. They were all good cars. People paid money to buy these cars - they were so good. It was hard to tell which was the best, as they all had merits. Some said the Ferrari was the fastest, some said the Porsche was the more stylish and others said the Rolls Royce was the more elegant. They were all good and the people valued them equally and exchanged money for them.
And then, inexplicably, the Rolls Royce makers said to a stunned market, that everyone could have a Rolls Royce for free. What? The people who didn't own the Rolls Royce proclaimed that "this must be proof that the Rolls Royce must have been a defective car to begin with, for if they are giving the car away for free, it must mean that it is inferior".
Marketing lesson No.1: Have faith in your own product because if you don't, then nobody else will.
And change the bloody name. Cakewalk? Embarrasing. Give it a name that reflects how utterly great this software really is. Make it sound special. Make people WANT to desire it.