I bit - couldn't pass it up. I had just downloaded the Cubase Demo yesterday but hadn't had a chance to look. With this at nearly half the cost, made it an easy choice. $149 - that's the cost of my upgrade from Vegas Pro 14 to Pro 15 (which I haven't done seeing as you can buy the full version at that price atm as a new customer!)
Purchase was painless as a pro customer already - instant email with SN and download link.