• SONAR
  • [Market Research] Just Wondering...Does Anyone Read the Product Reviews in the eZine? (p.8)
2016/08/17 13:38:32
ampfixer
Product reviews are great when you are young and in acquisition mode. At this point I'm usually thinking about what I can get rid of to simplify my life. I'm sure there are many folks that just drool over well written product reviews, so you do have an audience. 
 
If you get any insight into technology that may be phased out please write about it. Tape, ADAT, compact optical are examples of things that have had different life cycles, each shorter than the other. Tech change is something that everyone should read about. No sense reviewing the latest fire wire device. Maybe reviewing the changing world of DAW platforms would be worthwhile.
2016/08/17 15:00:12
Anderton
ampfixer
If you get any insight into technology that may be phased out please write about it. Tape, ADAT, compact optical are examples of things that have had different life cycles, each shorter than the other. Tech change is something that everyone should read about. No sense reviewing the latest fire wire device. Maybe reviewing the changing world of DAW platforms would be worthwhile.

 
Very interesting comment. I guess you've figured out that I want the eZine to appeal to more than just SONAR update users, so what you're suggesting supports that goal. Totally agree about not reviewing technology in its twilight, but hadn't thought of putting reviews in more context as a general theme, although I did do that with the MixChecker review...it seemed relevant because of the bewildering array of playback media these days.
 
Thanks for the suggestion.
 
 
 
2016/08/17 20:40:04
JohnEgan
"to find the eZine, you need to know the Secret Handshake, ....."
 
What about the Pokémon go eZine, app,  LOL
 
2016/08/17 22:00:42
noynekker
Leonard
This thread is a bit necro.. Craig, please keep including product reviews. You have street cred, if you feel a product review worthy of inclusion, it probably is. I read your 'ezine reviews where the product interests me.

Totally agree  . . . as suggested by Craig's Ezine reviews, I'm now the proud owner of some KRK headphones, and an iLoud speaker, that I probably wouldn't have even known about when I went out shopping if I hadn't read them in the Ezines. Also, the fact that he's used the products, and they usually relate somehow to Sonar, extra bonus. I certainly trust his opinion a lot more that any music store salesmen who are usually motivated by trying to merely move their overstocked items.
2016/08/17 22:41:03
Anderton
noynekker
Also, the fact that he's used the products, and they usually relate somehow to Sonar, extra bonus. I certainly trust his opinion a lot more that any music store salesmen who are usually motivated by trying to merely move their overstocked items.

 
Thanks for noticing . However, it's only fair to point out there is a downside...because I write only about products I've used for a while (or used intensively for a shorter time), you're not going to be reading reviews about hot new products. The iLoud you mention has been around for over 2.5 years! But because I found it so useful in so many ways, I thought SONARians would want to know about it. Ditto the KNS 8400 headphones. The only reason I checked them out was because Phil O'Keefe has been using them forever, and he recommended that I try them. I thought they were really exceptional, hence the review.
 
Anyway, I think I got more feedback from the necro aspect than the original iteration, and my sense is enough people find the reviews worth reading to justify my time writing them. Those who don't like them don't have to read them so they're covered too.
 
However, I really, really liked Ampfixer's suggestion, and as much as possible in the future, will use products not just as items to review, but as springboards for a more general discussion that will hopefully have an educational component. I already see great potential for this in the product I'll be reviewing for August.
 
Once again, the forum feedback is intelligent and invaluable. 
2016/08/17 22:46:24
gswitz
I always read the ezine... sometimes I skip the reviews of things that aren't included that I don't think I need.
2016/08/18 10:08:14
FCCfirstclass
+2 as well.
2016/08/18 10:42:14
pwalpwal
fwiw i'd rather see better "release notes" - sonar-specific, and especially for the partiular release - i want to see the CWBR numbers that have been fixed! and update the reference guide!
2016/08/18 11:41:58
Anderton
pwalpwal
fwiw i'd rather see better "release notes" - sonar-specific, and especially for the particular release

 
That already exists independent of the eZine, click on What's New in the online help. But the eZine is constructed so all the SONAR-specific stuff is in the first pages. The "features" happen afterward.
 
i want to see the CWBR numbers that have been fixed

 
That may be possible for the eZine, I'll check into it.
 
and update the reference guide!

 
Not my gig!  
 
2016/08/18 20:51:32
Thedoccal
It's nice to be reminded that these ezines exist.  I remember and read the first one, then promptly forgot they existed, and couldn't even figure out where to find them until i got the the middle of page two of this thread.  A reminder every time a new issue is out will help readership...or multiple reminders...or sticky at the reserved top section of this forum...
 
Forgetfulness is the bane of all man's endeavors.
 
Any products you want to review is fine with me.  Any advertising revenue you care to generate is fine with me.  That eZine is a lot of work.  Just looked through them all.  I saw nothing that was not very valuable. 
 
 
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