• SONAR
  • So... How Did Studio One Preempt Sonar in the Marketing Aspect?
2016/08/03 00:23:23
Sacalait
Presonus is a local company (for me).  I live in south Louisiana.   I'm wondering how their marketing department got more press for Studio One than a product that's been out since the late '80s?  And I'm a long-time Cakewalk client.  I say this because in almost all the "new" videos I watch (Slate, for example) never mention Sonar but always mention Studio One. 
2016/08/03 02:20:12
noynekker
It's nothing new, Cakewalk seems to mostly come up late on the list of supported DAWS for various audio things.
Though I think it's very gradually changing . . . as more Sonar users spread the word, and what Cakewalk is doing in the audio world gets more attention, just a matter of time, the best things eventually rise to the top. I'm sure they could always do more marketing in the educational world, as well as to professional studios, but the history of DAWs is very set in place, all the major DAWs have previously picked their dancing partners, and it will take time to break it down and for those changes to come about . . . and, if Cakewalk can really pull of the MAC version, it's a whole new game.
2016/08/03 04:26:21
John
Things may change when the Mac version hits the shelves. 
2016/08/03 10:33:11
Brian Walton
Sacalait
Presonus is a local company (for me).  I live in south Louisiana.   I'm wondering how their marketing department got more press for Studio One than a product that's been out since the late '80s?  And I'm a long-time Cakewalk client.  I say this because in almost all the "new" videos I watch (Slate, for example) never mention Sonar but always mention Studio One. 


Presonus as you know doesn't just make Studio One.  They are deep in the entry level interfaces and have a strong presence there as well as they have made a big impact on the Digital Mixer market.  
 
Other sources of revenue to support that marketing, not to mention cross platform compatibility which makers of plugins trying to sell their product to every consumer certainly pay attention to as they market their products.  
 
A company that runs a demo of their product in a DAW is less likely to want to give any connotation that their product is even by chance only compatible with Windows or Mac only.  Thus why you will see more of that kind of placement using Ableton, Studio One, ProTools, etc.
2016/08/03 10:46:44
pwalpwal
Brian Walton
A company that runs a demo of their product in a DAW is less likely to want to give any connotation that their product is even by chance only compatible with Windows or Mac only.  Thus why you will see more of that kind of placement using Ableton, Studio One, ProTools, etc.


^^^^^this
2016/08/03 10:46:44
pwalpwal
Brian Walton
A company that runs a demo of their product in a DAW is less likely to want to give any connotation that their product is even by chance only compatible with Windows or Mac only.  Thus why you will see more of that kind of placement using Ableton, Studio One, ProTools, etc.


^^^^^this
2016/08/03 13:17:04
200bpm
Samplitude scrapped their mac version.  Here's to hoping that Cakewalk sees this through to completion.
 
When Magix/Samplitude scrapped the mac version, I knew that was the beginning of the end.  While its a good DAW, the rate of changes seemed much less than other DAWs, it seems they are spending little on development, content to let it fade into oblivion.
2016/08/03 13:24:48
pwalpwal
it's going to be at least another year before there's any mac version proper
2016/08/03 13:57:18
Anderton
pwalpwal
it's going to be at least another year before there's any mac version proper



I think that's a fair assessment. I've been telling people that no, they won't be able to replace Pro Tools by Christmas. 
2016/08/03 14:36:50
bapu
Another ruined Christmas.
 
Bah HUMBUG!

 
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