Larry Jones
Skyline_UK
I don't yet see how a non-revenue producing product fits in with the BandLab portfolio.
At some point they're going to have to charge for something, and that's when the excrement will hit the ventilation system. "Non revenue-producing" stuff doesn't fit in with any corporate portfolio.
If "non revenue-producing" stuff doesn't fit in with
any corporate portfolio, do you think Google are going to start charging for Chrome, MediaHuman are going to start charging for AudioConverter and VideoConverter, Sun are going to start charging for Java, and Microsoft are going to start charging for Skype?
BandLab have two lines of excellent guitars, tube amps, they sell instrument cases, stompboxes, and audio interfaces, all in addition to their musical collaboration social media website.
Have you considered that licensing Cakewalk for free produces or will produce revenue in a more indirect way than the traditional direct pay license?
For instance, Tostitos pays millions of dollars to put on a college football game every year. This actually
costs them money. Many, many more times the amount of money than BandLab paid for the whole Cakewalk kit and kaboodle and enough to pay all the expenses for years. Yet they believe that in the long run, it will make more money than it costs by increasing brand awareness and making people want to buy and eat their tasty corn chips and salsa dip, and also perhaps invest in their stock. In this way, spending all these millions on this football game most certainly fits in with their corporate portfolio.
When I visit Costco or Trader Joe's, there is an employee, making just as much money as any other floor employee, salary, benefits, etc., who prepares and hands out free samples of the food that the store sells. Again, negative revenue in the short run, but expected positive revenue in the long run.
Ever gotten free t-shirts at an event? Swag at a trade show? Free picks?
I never even heard of BandLab until they started giving away Cakewalk. Now I have a song up on their site, am in a virtual band with a neighbor of mine, and I've told half a dozen musician friends about Cakewalk by BandLab. Brand awareness!
Not to worry!