Yeah, it's frustrating. I've done post-production on a couple of indie films, and when I told people that I cut the movies in Sony Vegas, eyes would roll. "What, too cheap to get a
real program like Final Cut Pro?" I've since moved on to the Adobe suite, so when I'd mentioned that I use Premiere Pro and After Effects, they'd ask "So you finally got a Mac! Good for you!" Nope. Just running the Adobe suite on my lowly PC. And of course SONAR falls victim to this as well. It's understandable that "professional" studios who've invested tens or hundreds of thousands of dollars on Pro Tools systems wouldn't be interested in testing the market for what else might be out there. So to some degree I think Pro Tools will always be the "industry standard" when dealing with the big studios.
But at the end of the day, it's all about the end product. It would be nice if the creative industry would get away from this Mac snobbery and recognize that PC tools are just as effective (and a LOT cheaper, overall), and that ultimately it's how the tools are used, not the tools themselves. But even if that never changes, we can still do the same things they're doing, and we can smile, knowing that we're doing it for half the cost. :)