As stated earlier, if you go over the licenses for other software you use in your studio, you'll find similar language.
Really, there is no need to dig for hidden motives on the part of BandLab. They're plain as day. They already have a business model that includes letting people use their tools for free and they just acquired another one that they are letting people use for free.
In my guitar amp repair business, I have been using Google Voice for 5 years now as my business phone line. I was able to get 510-747-TUBE, which may be the coolest phone number for a guitar amp repair business
ever, if I may humbly say so. It has not cost me a cent. I can text with it, voice mail with (often amusing) voice-to-text translations, all kinds of features.
I've written lyrics using Google Docs. Shared rough mixes and stems via Google Drive. GMail. All free. Never paid them a cent. These are all services that offer upsells if I decide that I need greater capacity from them, and many do. So they can easily afford to give me what I get for free while they make a fortune selling other companies the greater capacity.
Sometimes people bring me amps that have nothing more wrong with them than dirty input jacks, and I'll shoot a bit of DeOxit in the jack, wiggle the plug around, then shoot the 5hit with them about their band, and send them on their way no charge and very happy that they came to Euthymia Electronics and not some other place. No motive other than creating good will and knowing that it will spread the word that Erik is offering a good product.
Just because BandLab are licensing a product without charging for it that other companies used to charge money for doesn't mean they are not already making money from it. Just learning about the existence of BandLab has caused me to talk it up to several people. Multiply that by however many people have downloaded and started using the program and it adds up to some good advertising.
In our studios, people who don't understand how we do what we are do trust us that we know what we're doing. Can't we give BandLab the same benefit of the doubt?
I'm salivating waiting for them to put out the plug-ins that Cakewalk used to bundle with Platinum and sell separately, and still tantalizingly advertise on the website. The Channel Tools, that fancy L-Phase EQ and Multiband Compressor, some more ProChannel modules, they could make some coin from me in the future with "in-app purchases."
I'd love to have a BandLab-developed Dynamic EQ with corresponding ProChannel module, for instance.