SilkTone
So when we heard the announcement on June 1, some of us felt it was a bit of a letdown, given the hype that CW created around this announcement. In essence, there wasn't actually anything new on June 1 for current SONAR users.
After announcing the lifetime update deal, with the understanding that that was just a small part of it, it's silly not to expect people to be let down.
#Sonar4Life - Yay. Except that the announcement was handled completely wrong and resulted in a lot of hurt feelings for people who weren't eligible
#Sonar4Mac - Utter BFD-Meh for those who aren't on Mac.
#Sonar4You - "Hey, we've got this great news - we are going to keep providing the type of updates that you have been paying for!". Granted CW has been doing a really good job of this sort of thing, but that's not an announcement worthy of a pre-announcement.