If Gibson hadn't bought wood smuggled out of India illegally, they wouldn't have to spend the $350,000 dollars just to get to slink away to a presser that emphasizes that the charges were dropped.
I'll bet the spin doctor tab far exceeded the discount they realized when they initially took part in smuggling wood out of India illegally.
There is a paper trail of evidence that they were looking for a broker to do the same thing for them in Madagascar.
It was time for them to pay to have the charges dropped.
All the romance I have for the Gibsons in my guitar collection doesn't change my opinion that they should have done this more quietly.
If you get caught stealing... you shouldn't try to convince everyone around you that you need them to tell you it's not your fault... that's just a sign of bad character.
This whole incident leaves me with the impression that Gibson isn't a company I want to do business with.
They have no compunction asking $5-$6k for a guitar and they don't even bother doing a good job building it until it hits half that price. Learning about how they were eager to smuggle wood out of India (and Madagascar) at discounted tariff so as to increase their margin at those exorbitant price points leaves me thinking that they must simply think they are above the law.
I hope the propaganda machine bled them dry.
At any point after the crime was identified they could have offered to pay the correct tariff and this would have all disappeared. Gibson thought it could get away with it so they mounted a campaign to influence public opinion. This was another case of misguided management... public opinion wasn't going to change the facts. That's why they coughed up the $350,000 cash in the end.
I'll bet the total cost of getting caught stealing was a lot more than any benefit they would have ever realized as increased margin.
best regards,
mike