Considering I was really not interested before it all started, I've watched far too much of it.
No adverts for us, and as was mentioned above, the BBC ran 24 additional channels (+ another 24 for HD viewers) you could, if you wanted to, not miss a thing.
One of the best games ever. A few frineds of mine went up last week and they were blown away by how well organised the whole thing was. The only cockup was hoisting the wrong Korean flag right at the start.