Hey Grant,
Bing all started when MS announced the Bing search engine and the CHB members started making fun of it and the name.
Shortly therafter, Jonbouy wrote the liner notes for (Bow Before) Asparapuss, our first release, which included the first Bing reference.
Then space_cowboy extended the inside joke by concocting Bing The Berciless (yet to be released: it's in final mixing stage).
So when Strummy palyed for me what is referred to as HOTMB I concocted those lyrics as a pre-quel to Bing the Berciless and (Bow Before) Asparapuss. It's our cheap/a$$ Lord Of The Rings trilogy (yes, we stop there).
Beware dear CH readers, The CHB has another trilogy planned and some is in early tracking already (right Strammy?).