Chevy
Trying to come up with a nice warm tone for some of my rock-ish master mixes. I've just compared a few of my tracks tonally to relatively recent tracks from bands like Aerosmith and Bon Jovi, and those tracks most certainly (to my ears) sound like rock music. Du'h. They are warm, and there is a certain amount of distortion or saturation to them that is warm but not clearly identifiable as specific distortion... it's just very smooth and sounds sorta like a live band would.
My master mixes, before processing, are too clear and sterile in comparison... (I admit approaching the recording aspect from getting the clearest, not the warmest, sound I can. I'm thinking you can warm up a track well enough with the right tools, but you can't clean it up if need be later on.) And whatever processing I apply to the master mix doesn't seem to have the goodies my ear desires. I don't have a good Kramer Tape type plugin, apparently something like that would help... wondering how you might recommend I get that warmth and the "friendly" distortion in a predictable fashion.
How are guitars being recorded? If direct, then you're going to need some great amp sims, but if recorded with a mic, here's a few suggestions I have:
1) Ideally, if the guitars are recorded well, they won't need anything done to them, but this is rarely ever the case. But, with that said, I nearly always use a decent tube mic directly in front of a speaker cone along with an SM57, or something like that when tracking, carefully eliminating phase issues.
2) After recording, on the track itself, I normally will drop in Waves NLS Spike, Channel 29, drop off the Noise and Mic buttons, and goose the Gain a bit. You can do this similarly in Platinum's S-Type Console Emulation, although they differ slightly. Something about Channel 29 in the Spike NLS...
3) EQ out the very deepest lows and extreme highs. Leaving these in will needlessly over-work any compressors or limiters you may use. However, leave in a little of the 100-200Hz range. You'd be surprised at how this will thicken up the guitar mix, and doesn't really over-shadow the bass as much as some might expect.
4) At this point, I use 'modeled' EQ's, such as Waves SSL E-Channel or the G-EQ, API-550, Kramer HLS to add some 250-500Hz boost (slight) to add some modeled warmth. The HLS does this really well. However, this is the fun of it all. TRY THEM ALL! :)
5) Don't over-compress or limit. Some of the warmth comes from edginess.
6) Create a Send to a Reverb buss and put a Convolution reverb on that buss, such as Waves L1, Altiverb 7, or EastWest Q-Spaces. They will add some warmth on their own, if you've matched the right impulse settings (chose the right room space for the reverb). Don't overuse this, though, and mix it in slowly.
7) Bypass often to see how much improvement you've made, or if something's gotten worse.