jpetersen
Beepster
Fine, it's great. It's awesome. Give me ten billionety*. Just get it out of my the main Sonar download.
*someone will have to loan me whatever ten billionety LANDRs are worth to be paid back when I get my check from that Nigerian prince.
Close. I read in Forbes they raised 4 million and are seeking a further 5 million (old info - maybe they already got it?). How the investors are going to recoup this kind of money is beyond me.
My guess would be the 10,000,000 GoPro owners who want better audio, the 350,000 churches that record sermons, and every videographer who does weddings. (Never fear, mastering engineers -
they weren't going to hire you anyway.) If I can still do math at the end of the workday, if 1.8% of GoPro owners buy the cheapest available subscription, that makes back the seed money instantly, with a little left over for sushi dinners

. It's not hard to see how they could make back the investment in 5 years, probably less. It all depends whether they can break into the consumer market, and market their message effectively to it.
The next step after DAWs would be things liike TuneCore and CD Baby, then after that, the apps that ship with camcorders and such. Maybe even something like Vegas Movie Studio so video prosumers can beef up their soundtracks.