Anderton
My guess would be the 10,000,000 GoPro owners who want better audio, the 350,000 churches that record sermons, and every videographer who does weddings. (Never fear, mastering engineers - they weren't going to hire you anyway.)
If I can still do math at the end of the workday, if 1.8% of GoPro owners buy the cheapest available subscription, that makes back the seed money instantly, with a little left over for sushi dinners
. It's not hard to see how they could make back the investment in 5 years, probably less. It all depends whether they can break into the consumer market, and market their message effectively to it.
The next step after DAWs would be things liike TuneCore and CD Baby, then after that, the apps that ship with camcorders and such. Maybe even something like Vegas Movie Studio so video prosumers can beef up their soundtracks.
Craig, I think you have hit the nail on the head. I have not heard you so passionately defend your position, time and time again before. I applaud your persistence, and once again, you've taught me things, or made me aware of them, just by hearing you speak. Thanks. It's been very clear to me right from the start what you thought the benefits of LANDR are, and I agree with you. It's great for it's intended use, which is NOT Master Engineering.
But your post above, I believe, highlights why there is so much debate here. LANDR is NOT for SONAR users. A SONAR user with half a resolve, will mix their own client demos, straight from the DAW. I'm not talking about mastering here, just the demo's to get the clients opinion on where they want the song to go, to create the mix to suit. Then, it's either mastered in house, or given to them to take to their favourite master engineer. Most of us here probably use SONAR for everything. I will use a master engineer for my next album, because I don't know enough about it or have the right tools, and because I simply don't have the time to do everything anymore. I've proved I can do a half reasonable job, but it takes me too long to get it right.
So while I believe you are right about it's potential, I believe we are the wrong market. DAWS should not be first on list for integration, camcorder and hand held recorders etc, should be. Big market there as you say. And it should have been an addition by choice. The whole CCC concept and installation paths etc, in my book, still falls a long way short of a pro approach, and this is yet another example. The talk from the people here who know much more than me about the residuals left in my system after deletion, and the potential for activations by unknown software, is a concern. I would not knowingly have accepted this additional software onto my DAW had I been given the option.
I believe you when you say LANDR has potential benefits for some, but I don't believe those benefits are for most DAW users. As you say, you don't sit with clients and track or mix. So your benefit with LANDR is sending them off with their files to LANDR, have a listen, and report the results, so you can get on with mastering their dreams. That's a great use for sure. But it does not involve SONAR. Why would I output a file for upload, when I could use 3 FX chains on the master to basically do exactly the same thing. Better still, sit with the client while I do it and I can tweak the FX chains, get a result, and move on.
I respect your position on this and your arguments, but I think the target audience is wrongly placed.
Regards. Dave.