When I receive album cuts for assembly/sequencing, the first thing I do (horrors!) is normalize them all to a peak value of -0.5 dB. Then I listen and reduce the level of cuts that seem loud in comparison to the others. However if there is inconsistency in the mastering, then I fix that...for example if one track sounds softer because it wasn't limited to the same extent as other tracks, I'll tweak that first.
I don't necessarily agree that all levels should be matched. Slight volume variations can "lead" the listener along a particular path. On some projects I use short transitions between songs, and sometimes the level of these is ratcheted back quite a bit so that when the next song hits, it hits hard. I also think volume variations within a song can be effective, but this requires starting at a softer level so that the louder sections are more dramatic.
As a result in my own albums I establish a baseline with the first cut that's not the maximum possible level but has consistent dynamics. The goal is for the listener to adjust the nominal listening level based on that track. That way I have a little bit of room in terms of having levels that are both higher and lower than the nominal level. I consider dynamics an important part of music, not just within individual songs but in the "lost art" of album assembly in a singles world.
Of course, this assumes a listener who really wants to hear my music. It's not necessarily the optimum approach for commercial success...maybe someday there will be a return to listening to music that's collected into an album, and is designed more for taking the listener on an extended journey rather than isolated singles. I've started work on my next album and the opening cut is pretty brutal, but when it goes into the next number, which is basically just a vocal and acoustic guitar, the contrast is stark and (at least I think) effective. The plan is for the songs to tell a story and there are ups and downs. However these days, probably most listeners would listen to the first cut, not like it, and never hear the rest.