ampfixer
I have modelling software to design EQ circuits. It shows how the output frequency will be effected by the EQ controls, but it's theoretical. Listening to the finished product doesn't usually reflect what the simulator predicted.
What modelling software are you using? As most EQ circuits in guitar amps are entirely passive, they should not present too much difficulty in modelling. I've used LTSpice with reasonable success on passive EQ. Even on valve/tube based circuits, it gives usable results, although the end results will be limited by the accuracy of the spice models of the valves. You can even use wav files as input and generate wav files as output (although it's a bit tedious). I haven't found a role for Sonar in any of this, I would add.
ampfixer
The amplifier output could be anywhere from 5 to 25 volts AC when pushed into clipping.
For the sake of the soundcard's health, I would use a simple potential divider (just a couple of resistors with adequate power ratings) to scale the output. I would then push that into the soundcard via a small capacitor just to ensure that no stray DC from the amp can get to the soundcard. As the resulting RC network is itself a high-pass filter, you might need to select values that do not compromise your results. And this is probably a good moment to point out that I only do things this way via Sonar because I don't have access to hardware 'scope or signal generator these days.
ampfixer
I typically would use a 100 mv sine wave at a fixed frequency between 800 Hz and 1 KHz. I need to test all the frequencies at once. Is Pink noise the way to do this? If so what can I use as a noise generator?
The (free) Melda plug, MNoisegenerator, can produce various types of noise, including pink, and there is also another, MOscillator, that handles other signal generation. I use an ancient 32-bit plug S(M)exoscope as a 'scope. That said, I'm still not really clear on what benefit you will get from noise, as opposed to a swept sine wave. The output will be noise filtered by your EQ and I'm not sure how you will make a meaningful interpretation of that. Nevertheless, I'll be interested to see what you find. I'd also be interested if anyone knows of a decent 64-bit Oscilloscope plug-in, ideally free.