Some software libraries (esp EastWest) use controllers in odd ways. Hollywood Strings doesn't even use the controllers the same way for every patch.
Regarding 7 and 11, while I don't do this, many people use 11 for volume changes throughout a song and use 7 to set overall volume. The thinking is that if they want the whole track to be louder or software, they can just change controller 7 in one place without messing up all the swells and fades.
I personally never use 11.