cparmerlee
[And that being the case, a $10 investment to eliminate a sales objection that could potentially mess up a multi-year subscription is smart marketing IMHO.
You
still don't get it and with all due respect, you seem to have virtually no real-world knowledge about marketing. I'm not dissing you, marketing is one of those subjects where everyone can think they're an expert (like managing a baseball team) but it's not simple. Marketing does not exist in a vacuum. Marketing co-exists with sales, development, manufacturing, operational and executive, legal, statistics/data analysis, and financials.
SOMEONE has to pay that $10. Here are some questions for you:
1. Given that money doesn't fall out of the sky, who should pay for it?
2. If you say "consumers," why should they subsidize others who think paying $10 for an encoder is outrageous, or that doing nine steps is too onerous a task to avoid paying that $10 - is that fair?
3. If Cakewalk, they will need to trim costs somewhere to pay for it. Should they:
a) Fire someone in tech support? And if so, should customers have to wait on hold longer to accommodate others who think paying $10 for an encoder is outrageous, or that doing nine steps is too onerous a task to avoid paying $10?
b) Include fewer features that require licensing fees in the future in order to pay the licensing fees for MP3 export, which is a freely available option anyway?
c) Raise the price of Cakewalk products to pay for the licensing?
4. What makes you think that your assessment of Cakewalk's present and future marketing plans bear any relationship to reality?
5. Have you looked up the definition of "subscription software"? It is "software that ceases operation if you stop paying for the subscription." Does SONAR become non-functional if you stop paying?
I realize I said I had nothing more to contribute to this thread...and in terms of information, I really don't. But I keep hoping that if I explain how the process works enough times, you'll a) understand the real-world realities involved, and although I know this is a long shot, b) if you really are an expert in marketing and running companies, you can come up with some brilliant solution of how to pay for MP3 licensing that doesn't involve penalizing existing users or firing people at Cakewalk. If you do, I would be truly grateful.