cparmerlee
Anderton
I always thought MP3s themselves were cheap and amateurish
And that is not a very productive attitude, IMHO, considering how many people use MP3 and expect files to be delivered in the format they can handle.
I notice you did
not include my smiley in your quote, which related to the phrase to which I was responding. I'll assume it was a simple oversight and not a deliberate attempt to misrepresent what I said.
Let me ask you a marketing question. Would you pay $10 to begin a relationship with a new customer that might result in 5-10 years of subscriptions to Platinum?
With respect, your question is not relevant. The
relevant question is whether customers who
already have multiple ways to convert files to MP3s (including having already unlocked the non-expiring encoder) want to pay $10 in order to
subsidize other customers who find following 9 steps "a pain," or who don't think to look in the Help file (or do a 1-minute search) to find out how to convert files for free from within SONAR to MP3.
It's not like MP3 conversion is some rare, cutting-edge technology. Pro Audio 9 included the encoder for free because
16 years ago, it was a big deal feature like convolution reverb and was included in the bill of materials. As for today's reality, I think Cakewalk says it very well in their documentation, which you don't even need to own SONAR to access:
Cakewalk does not own the license to the MP3 format and because not all users require the MP3 format, Cakewalk does not force you to pay for the license. If you need to export your projects as MP3 files, you can purchase the encoder directly from www.store.cakewalk.com. *Note: If you purchase the MP3 encoder, you can continue to use it with future Cakewalk products. So it's not even like QuickTime Pro, where you have to keep buying new versions when Apple changes QuickTime.
[
Edit: I stand corrected, I thought it was $20 for the encoder. It is $9.99. (Hey, I bought mine a
long time ago, its price is not front of mind. Or maybe it was $20 back then.) Well, $9.99 is still enough to see a movie in a lot of theaters.]