I have to say, I love threads like THIS! It really shines on the poor souls who are led to believe that some copper that was freeze-dried in zero gravity at -270 degrees nitrogen, croygenically, and high-pressure cleaned by ionized barium enemas is better than something that already does a great job.
I laugh and slap my head when I see ads for a power cord that costs $10,000, but produces sound depth and dimensionality like nothing else. Then, I cry when I see suckers fall for that crap.
Monster is a company that really figured out the market of quality vs. cost. They realized that by doubling the cost of their products would actually sell! I can't say their products are bad, by any means. They really could be better in some ways, but in my opinion, only marginally. They're always a bit overpriced, which is why they do eventually end up in the bargain bin (where I'll buy them). btw, I bought my Monster Power equipment used. Less expensive.
Furman demonstrated their own willingness to discount the market's knowledge and offer products that have only limited functionality in regard to Power conditioning. What they build does the job well, but where they will label a product a
Power Conditioner the product may only be a surge suppressor. It's Marketing, electrical outlets, voltage meter, and rack-lights with a switch and dimmer. The cost of the Power conditioning you enjoy is less than $1 if sourced economically. Now, THAT's creative marketing!
In defense of these companies, though, they are engines that work to keep the profits coming in, and they're very careful to market products with accuracy, legally. But whether it counts the consumer as intelligent is a whole other story.They do what they're supposed to do for their VC's, parent companies, or share-holders
To illsutrate my marketing point, evaluate these two cables:
1)
Cable 1: Made with Gold-Searing precision-molecular form with Em=Hm2/4μ sputtering. $69.99 (packaged in a graphite hard-shell case)
2)
Cable 2: Made Oxygen-free copper. ISO4462 TX compliant. $9.99 (blister-pack with red-white labeling and standard font)
Which one would you buy and put in your studio. Remember, you want the best cable, because your studio MUST be devoid of signal issues and lost fidelity. Even if you can see through all this, there are so many who never can, and they'll experience immediate G.A.S. for the better cable.
Monster knows all this, and that's what I believe they think of you, the consumer. Their cable might be better in some ways, but as a consumer, I point you to my signature quote below.