From the JustWhenYouThoughtItCouln'tGetAnyWorse Department, turns out Monster - the caffeine drink company, not the cable company - is just as bad.
 
http://consumerist.com/2012/07/17/monster-energy-assumes-consumers-cant-distinguish-energy-drinks-from-fish-tanks/
 
Now they claim to own the word "monster" (a word which, btw, dates back to medieval times). Maybe we should throw them into a pit with Noel Lee (Monster Cable founder) and let 'em duke it out. Talk about a full-employment program for lawyers.
 
Which one's the bigger a-hole, the one who sued Disney over the movie "Monsters, Inc." or the one who claims consumers can't tell the difference between a fish tank and a soda?
 
I still think it's Mr. Lee, who although he claims to be Chinese, may in fact actually be from another planet and does not yet understand our ways. From a Wall Street Journal article:
 
"We have to balance what we do legally to protect our mark with that of public opinion," says Mr. Lee, adding, "We're very sensitive to our reputation."

Cactus Music
Cool, the old 2007 thread that refuses to die...
 
My favorite cable story was the time when I owned the little music store. 
This bass player came in and wanted to look at new basses because he said his Mexican P Bass sounded terrible. 
He asked if he could possibly trade it in.  So I took it out of the case and plugged it into a bass amp and it sounded like a P bass, just fine. He said wow!  that sounds great! What did you do? Is it the Bass amp? 
I looked down at the case and noticed a coily patch cord. I swapped it out for the cable I had used and, that's right, the bass sounded dull and muddy. He had been using that old coily cord since as long as he could remember and had been through a few new basses searching for a good tone. 
Cables most certainly can be capacitors. 

Did you sell him a $20 cable or a $100 cable?
(the problem would have most likely been resistance in this case)
 

I sold Rapco cables which was most likely $15 for a 15' in those days.
Rapco= Switchcraft /Beldon made in Canada in those days. They were bought out by Horizon I think and became USA made or something. 
Yes, just checked the web site. Probably using Chinese parts now.