It reminds me that most of the lures in Bass Pro Shops are designed to catch anglers since fish don't have money.
That goes for pet toys as well. I bought this one toy called Birdy Basketball and 5 years later he's still afraid of it.
A GUI can do a lot for sales. I like the look of Reason and dig that 8 bit look in Live. I would have stopped using Sonar if it weren't for the X series. From Sonar 4 to 8.5 I think they tried to put everything on the GUI.