Really poor leadership in my opinion. Auto-tuning mechanisms on a $2,400 guitar? Seriously? How about a set of Spretzels and give a free tuner and call it a day.
I think this company lost it's way. They could have focused on being a premier - and less available - brand. Instead they thought they could chase the casual hobbyist with a $2,400 guitar.
I have a couple of Gibsons and like them. Well, I LOVE my 335 and like a lot by Gibson Les Paul. However, I casually shopped for a Les Paul for a few years before I found the one that spoke to me; they were all so different from a company that mass produces...