KPerry
I'd argue the 3 most important gaps for SONAR in terms of getting more credible are:
1 - Performance. It shouldn't be the be all and end all but, like cars having great 0-60 figures, it matters. SONAR needs a decent audio/VST performance boost so it can compare favourably with others (which it doesn't in the unfortunately commonly quoted performance tests).
2 - Compatability. There are issues with VST compatability still - it's not bad, but there do appear to be more issues with SONAR than other hosts from reading various forums, and SONAR's methods seem to be criticised (wasn't it Acoustica who recently said that SONAR's thread handling was just wrong which caused problems with their plug-in?). This then reflects in plug-in companies testing with SONAR, which reflects on its popularity which reflects on companies testing with SONAR which... Same applies to control surfaces: Cakewalk should bite the bullet and write the surface dll'ls, not expect the controller manufacturer to do (I'm pretty sure that it's usually the DAW manufacturer who does this).
3 - Reliability. This is a tricky one as - apart from the rare issue I've seen, usually due to plug-in compatability and the Bakers erring on the side of caution with dealing with errant plug-ins - SONAR is no less stable than anything else (hell, I get Windows Explorer crashing more than SONAR!). But there's a perception of it being more unstable, crashing more easily and being more picky about hardware than other platforms. On shared forums, I don't see reports of DAW x stuttering and glitching with one or two audio tracks: I do see these reports about SONAR. This probably ties in with performance above to some extent.
All of these are technical issues that have a direct impact on word of mouth marketing and advertising (especially point 2). They're non-trivial to solve or they would have been, but would need a technical, marketing and charm (money?) offensive to address - eg. Pick a big plug-in manufacturer who doesn't currently support SONAR and work with them to get is supported, learn from them why SONAR is 'difficult', pay for their testing/technical expertise and re-write parts of the code accordingly.
Financial investment in plug-ins is probably greater than that in the DAW itself (all of which are ridiculously cheap for what they offer), so a professional (in terms of making a living from recording/mixing) will choose to follow the plug-ins rather than the DAW, so getting that relationship and compatability right is probably the first step.
Doktor Avalanche
1) Link to quote please ?
As someone's already posted, DAWBench is the web's unofficial offical DAW benchmark. I think it has a lot of flaws, but it's the one that is referenced in, sayy, Sound On Sound magazine, and has been discussed here and on places like KvR. I don't know why SONAR is no longer benchmarked there (whether it's down to it not being cross-platform or because the site's owner has had some issues with Cakewalk over the years), but the latest discussion I can find
http://dawbench.com/dawbenchdsp-x-scaling.htm - which is very old, admittedly - puts SONAR's performance so far behind everything else's as to be laughable. Mud sticks, unfortunately, and if that's what the stats seem to say, then it's very hard to shake people's belief in them.
Doktor Avalanche
2) Plugins apart from buggy plugins work perfectly well. Just because Acoustica says so (URL?) does to mean to say it is true. Frankly I doubt it when thousands of plugins work perfectly well..
But if a certain plug-in shows that you are doing something fundamental like thread handling differently from "everyone else", especially when combined with (1) above, you'd better have a damn good reason for doing it, or you're going to have more compatability issues than others. I'd find the thread if I could remember either the plug-in name or the company name for sure.
And found it about 10 seconds after posting! Damn people spelling their company names so similarly :-)
http://forum.cakewalk.com/x99-i75930k-amp-sonar-platinum-thread-balance-m3234101.aspx with corresponding thread on Acustica (not Acoustica) forum:
http://www.acustica-audio.com/phpBB3/viewtopic.php?f=11&t=28728&start=84 Doktor Avalanche
3) Sonar is reliable. It's people's systems that are unreliable. What is Cakewalk going to do gag these people who scream at great heights crying wolf? Admittedly there are still very visible bugs that need addressing (how long must I go on about that) but they aren't stability issues.
Well, I find is reliable. But when you hear repeated stories (not on this forum) of SONAR glitching with 2 audio tracks, no plug-ins, or crashing when other DAWs don't, you have to understand that this is what perceptions are. Sure, it might be for good technical reasons (I think the Bakers code more by the book than others, which is why there are more VST incompatabilities than with others who just get VSTs to work like Cubase!), but that's not really something that bothers end users: why spend days troubleshooting something trivial when another application will work with no effort?