Evangelizing SONAR as a partner or platform for other developers might be a more successful strategy. Rather than swimming upstream with a site like gearslutz, some of our experts should work to develop application examples using plugins, effects, drum machines, etc. Let the third-party developers carry the branding, but insinuate the leadership of SONAR by using it as the pedestal to support those other vendors' products. This also showcases the flexible file format support and workflow options of SONAR.
FWIW