Paul P

Anderton
if SONAR wants to get mentioned, the easiest way would be to buy lots of ads in magazines and on web sites, then call 'em up and browbeat them for more coverage.

Gibson coud take care of the browbeating.

 
Gibson doesn't work that way...one of the reasons I joined. Gibson's more into building its own structure, through its entertainment relations showrooms and web activities. 
 

yevster
Magazine reviews may always be BS, but people still read those magazines, which means they learn something from them.

 
As I said, there are a few notable exceptions. 
 

You don't need to browbeat magazines for coverage just by advertising. Hire one of the respected Sonar artists (perhaps even yourself) to just demonstrate his/her production process. Do not talk about the DAW or specifically its features. Do not shy away from 3rd party plugins. Just discuss the creative choices made and how they come together. Once two or three of such videos are out there, preferably not under Cakewalk's name at all, take out a one-page ad in Computer Music or Future Music or something of the sort, which has a well-developed electronic version. Then link or embed those videos in that ad.
 
Done and done.

I like the way things work on your planet... I'll give it a try and see what happens on this one. I have this process I call "HD vocals" that I've never really talked about.

Anderton

John T
To be absolutely fair to Pensado, yes, they do brandish their sponsors all over the place, but if you watch his thing regularly, especially the Into The Lair segment, he will happily enthuse at length about anything he really thinks is great. Including even freebie plug-ins that couldn't possibly afford a kick-back that'd be worth his while. He's a businessman, of course, but I think he's also a fairly straight shooter.

Well, then that supports my point he's not part of Avid's marketing team. Thanks.

He's not a marketer for Avid. He's a ProTools fanboy, and Avid pays money to help make his show. Which is what makes that kind of marketing so effective and insidious. Nobody wants to be marketed to. Lots of people want to be taught.

Anderton
 
I like the way things work on your planet... 

I don't know how things work on my planet, but Sonar's non-existing mindshare objectively demonstrates that they don't work on Cakewalk's.

Pensado really really really likes McDSP and Waves. Good for him. The best ones are where the guest tries to steer the conversation to his non-PT DAW and Herb cuts him short :)

sharke

Adq

Anderton
Meanwhile, you mean like this? 
 

Actually no.
I mean something like Pensado's lessons, and some major online music learning sites. This sites have Sonar videos, but only for learning Sonar. If they are teaching producing or mixing in general they always use ProTools, Logic or Ableton Live.

I'm starting to get a bit weary of Pensado's lessons. The guy's amiable enough, but too many of his "lessons" start with an attractive promise like "how to mix vocals" or "how to get bass to sit in the mix" but just consist of him saying "guys I want to show you something really cool this week" before demonstrating some gargantuan FX chain which seems to be little more than a plugin endorsement, without actually explaining the philosophy or theory behind what he's doing. And then he turns the effects on one by one, says "pretty cool, huh?" and that's it for another week. Meh - there are way better tutorials out there. 

He's actually not that good at teaching, I think. I disagree that he's cynically promoting stuff, but a lot of those tutorials are very vague. Like I say, not for lack of useful information, but definitely for lack of teaching skill. /tangent warning.

sharke
 
I'm starting to get a bit weary of Pensado's lessons. The guy's amiable enough, but too many of his "lessons" start with an attractive promise like "how to mix vocals" or "how to get bass to sit in the mix" but just consist of him saying "guys I want to show you something really cool this week" before demonstrating some gargantuan FX chain which seems to be little more than a plugin endorsement, without actually explaining the philosophy or theory behind what he's doing. And then he turns the effects on one by one, says "pretty cool, huh?" and that's it for another week. Meh - there are way better tutorials out there. 

+1
 
I know he's revered, and does seem like a nice guy, but I get far less from his "lessons" than I do from, say, Graham at the Recording Revolution or the lesser-known but superb instructor Bobby Owsinski.  
 
Craig / other CW people, to return to what I was saying about more hands-on tutorials with included files -- why not sign up for a free 10-day trial at Lynda.com and check out the those for various audio programs? They are generally quite excellent. Better even than Groove3, mainly because the former include files and transcripts.
 
Tangentially -- I noticed the forum robot turned my word "****" into asterisks. What kind of **** is this?   

I suppose we're fully on the tangent now, so what the hell...
 

lingyai
 
I know he's revered, and does seem like a nice guy, but I get far less from his "lessons" than I do from, say, Graham at the Recording Revolution or the lesser-known but superb instructor Bobby Owsinski.  
 
 

Expanding on my above point, which is that Pensado lacks for teaching skills, I'll say this: I reckon Pensado knows a lot more about mixing than Graham does, and I reckon Graham would happily agree with that; but Graham is an excellent teacher. There's a particularly good recent-ish PP with Graham as a guest, in fact, and they talk a fair bit about training / mentoring / teaching.

yevster

Anderton
 
I like the way things work on your planet... 

I don't know how things work on my planet, but Sonar's non-existing mindshare objectively demonstrates that they don't work on Cakewalk's.

 
"Objectively"? You mean like the non-existent mindshare that got SONAR two Key Buys from Keyboard magazine, a couple MIPA Awards, AudioFanzine's best product 2015, a TEC award nomination, a place in the "World's Best DAW" feature (I think it was MusicRadar) last month...I know I'm leaving some out, that's just off the top of my head...
 
And regarding all of the "Cakewalk doesn't do this, Cakewalk doesn't do that" complaints about not putting tutorials out there, several articles I've written on music techniques that were general but based around SONAR have been placed on multiple web sites and in magazines. I'd tell you which ones but I don't bother keeping track any more, if you're really interested I'm sure Andrew knows at least some of them. Don't forget I'm in Sound on Sound every month, too, and according to SOS it's one of their most popular computer-based columns (which I'd like to think is because I cover general topics that apply to other DAWs).
 
I'm doing something, I don't just sit around and whine. I'd estimate maybe 30 of my Sonar-related articles have been placed in the last year or so. Yeah, I know. I'm such a slacker. Don't forget I work full-time at Gibson, too...this is what I do in my spare time because I give a damn. And it's not just about SONAR, I show people how to use computer-based tools in general because I want to contribute something to this stupid planet before I die. So sue me.
 
And enjoy the "Tip of the Week" 

lingyai
Craig / other CW people, to return to what I was saying about more hands-on tutorials with included files -- why not sign up for a free 10-day trial at Lynda.com and check out the those for various audio programs?

Check out the Advanced Workshop videos I did for Cakewalk...they were extremely successful and well-received. I really need to do more, but there's this little company in Tennessee that keeps me really busy...