Kylotan
It's that the original review makes no real mention of the sound colouration artifacts (which are larger, in dB terms, than the attenuation of late reflections!)...The original reviews are never as objective as the later features are.
I think that's part of the "shiny new object!" syndrome. It takes living with something to find out about not only unanticipated drawbacks, but undiscovered coolness. Magazines are always under pressure from readers to be first to review something, but that has its drawbacks. It's always much easier to give an evaluation of products when they've been around for awhile, and you can compare performance of different products.
Being acutely aware of the limitations of print, I started a new type of review over at Harmony Central which was basically a moderated forum thread where anyone could chime in with opinions (including manufacturers, if they wanted to rebut something). These reviews would often go on for months and because they were uncensored, people could post really negative or really positive opinions. BUT it had checks and balances, because no one could say a feature was fabulous if a hundred other people thought it wasn't, and vice-versa--when a shill for a competitor would come in and blast something, people who had actually used the product would take care of them.
Maybe you're right, but there should be no place for claiming that pre-amps or EQs sound "musical" or "open". It's just fluff, talking up a product and claiming it has magical powers.
My favorite was the review in an audiophile mag of USB cables. Some had a "warmer" sound, some were more "transparent," etc. Now, here's the problem. The person doing the review probably thought he was perceiving actual differences--
and he probably was. But
not because the cable changed, because his listening position in his room--which was almost certainly untreated--changed. If you listen to a cable, get up, unplug it, plug the same cable back in, and sit down again, the odds are you'll hear a difference.
The other thing that really annoys me is when a reviewer states breathlessly that a speaker "revealed things in the recording I'd never heard before!" Well of course, different speakers have different frequency responses. Next.
There have been several studies about confirmation bias, the most recent being one involving wine where people were served identical glasses of wine but told that one was more expensive than the other. Invariably, people
thought the more expensive wine tasted better. But what's really interesting is the results of the MRIs.
That works both ways. If someone reads about bugs in this forum, they'll believe SONAR is unreliable even if the bugs don't affect them, or they've never experienced those bugs themselves.
I don't have any confidence that SOS would ever tell me if a new product is simply not worth buying compared to a competitor.
Well FWIW...I've written five
extremely negative reviews in my time as a journalist. With one of them, of effects pedals, I closed by saying that "I always try to find some redeeming factor, but in the case they got nothing right." In an onboard preamp for guitar, I said the choice of frequencies chosen was ridiculous and that anyone would be better off buying any other guitar preamp. In the third, I said the software was so unreliable as to be useless. In the fourth, the problem was that a product advertised as being compatible with Mac and Windows just plain wasn't. In the fifth, the problem was that a plug-in that was sold for Windows could not work under Windows. It wasn't an incompatibility, they had ported from the Mac in a way that was simply incapable of working with Windows.
None of these reviews was ever published, but not because of fear of advertisers at the magazines. The pedal manufacturer went out of business before the go-to-print date. The next two manufacturers decided not to put their products out after being sent my review for fact-check. Both came out about six months later, but with the problems fixed. The company with the cross-compatibility issue solved it by promoting their product as solely for the Mac (where it worked well). For the fifth, they killed the product line and the company was out of business six months later.
I've also written several software reviews where I caught serious bugs. In many cases, the company would ask if I'd put off publishing the review for a month while they fixed the bug, and would I then revise the review. I always said yes, after all, what's more important...getting the review in print, or having the review be inaccurate because by the time it hit the streets, the bug would have been fixed?
So sometimes there's a lot going on behind the scenes...much depends on how seriously the writer takes the responsibility of writing a review.