Once again, CW forums to the rescue! I was banging my head against the wall about this, I'm not very iLok-savvy having scrupulously avoided it for years but then a few sweet deals on things that required it led me down the garden path (no physical iLok here though). Everything was relatively smooth until I picked up the AIR complete bundle for a song (well, a figurative song anyway), having demo'd a couple of the synths, and started installing its various other bits. Suddenly iLok is down for the count, and no amount of reinstalling, rebooting, uninstalling (rinse and repeat) seemed to be doing anything.
Google the error message... first hit is this thread... problem solved. Boom. Gotta love that. Thanks folks!
Hopefully the Air stuff is worth the effort in the end. I particularly like Loom, and I've heard good things about Transfuser...