Yep - carve out the low end with EQ as shown in the Fabfilter vid.
Also, if you have a clicky kick, go with thumpy bass, if the kick is thumpy, go with a clicky bass.
For a (decently recorded clean) bass in a rock song, a good technique is to clone it, and have one clean track and one kinda crunchy.
Low pass the clean track somewhere around 175 - 350Hz, depending on the tune & track.
Run the other track through an amp sim to add some distortion, and high pass it around the same freq.
Overlap the crossover as needed and vol balance the two tracks to taste.
That'll get the definition of the primary frequencies + sustain in the overtones.