cparmerlee
Every merger or acquisition I have ever seen trumpets the fantastic "synergy" that is sure to follow. In almost every case, "synergy" actually means layoffs of redundant functions. This really does seem like one of those very rare cases where there truly is synergy and it isn't about layoffs. Clearly Cakewalk is in a much better place with Gibson. The Cakewalk staff must be really excited at this stage.
I'm going to do something I rarely do here, and put on my Gibson hat. Gibson creates a challenging environment, and there is always pressure to go above and beyond. I'm sure this is indeed exciting for Cakewalk but it can be scary.
That said, what they pulled off in the last year has been remarkable. It has been a combination of trying to regain what was lost while also moving forward. A lot of effort was spent on consolidating the three different web sites into one, and doing a huge number of "under the hood" improvements to SONAR that aren't particularly sexy, but were essential to move forward. Despite any shortcomings of the new installer, they will be fixed and the concept of being able to update in smaller chunks is sound.
Gibson did not acquire Cakewalk to fire everyone, make the bottom line look good for a few months, then flip it. The goal was to have Cakewalk be a valuable addition to Gibson Brands and provide a level of software expertise you can't just create out of nothing. Cakewalk has done an amazing job, with relatively limited resources but also with a very dedicated team.
The synergy is still in its early stages...it will be interesting to see what Neat Microphones brings to the party, too. These are very exciting times at Gibson, and Cakewalk is definitely a part of that.