ShellstaX
Speculation may be removed ... but not necessarily the ads.
The only persons I have read using the words ads and advertisements are you and the OP. I guess this is in reference to this passage from the eZine
The notifications “bell” in the upper right shows the
number of unread notifications, so you don’t need to
click to find out if there’s anything new. Notifications
include update announcements for SONAR (you won’t
have to keep looking for that sticky at the top of the
forum any more), links to new blog posts, Cakewalk related
news, limited-time offers, and the like. Most
notifications have clickable links to take you to a web
page with more information.
I don't see much to get alarmed about.
Again, first see how it works before coming to conclusions or making suggestions to improve it.